article thumbnail

How to Get Prospects to Remember The Golden Nugget

SBI

You stand before your prospects fully armored, battle-ready, and poised for a stunning and mind-numbing display of the vast and all-embracing array of your knowledge. Meeting after sales meeting, you’re able to spark the prospect’s imagination and excitement and your opportunity momentum takes off. well, the deal.

article thumbnail

Sellers and Marketers Overcoming the Status Quo

SBI

The fundamental premise of The Challenger Sale, published in 2011, is that most customer loyalty is a function of how you sell, not what you sell. The authors challenge the notion that solution selling works in today’s B2B world. They teach prospects something new and valuable (new alone, is not enough).

Marketing 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

My boss laughed when I said I’d get the appointment with the CEO.

SBI

Be more interesting and get more sales is the title of an upcoming webinar that I’m moderating on April 24th, and you’re invited! I’ll be joined by three of the most interesting women in sales for an hour-long, highly interactive webinar; Trish Bertuzzi of The Bridge Group, Inc. Register now for the free webinar.

Lead Rank 130
article thumbnail

It’s Not What You Say, It’s What the Prospect Experiences

SBI

This certainly explains why even when you have laid out decisive arguments for why a prospect would benefit from your solution, they don’t buy in the end. Use experiential selling to create Aha! You can set the stage for prospects to experience aha! How can you use experiential selling to create aha moments?

article thumbnail

5 New Rules for Selling to Prospects Late in the Buying Cycle

SBI

It is not uncommon today for decision makers to avoid talking with a salesperson early in the sales cycle thinking, somewhat erroneously, that they are able to diagnose their own needs and to then seek and find the best solutions through their own investigation. Naturally, prospects shy away from this. Of course not.

article thumbnail

Prospecting Attention Deficit Disorder: How to Avoid the Shiny Object Syndrome

SBI

Prospecting Attention Deficit Disorder: How to Avoid the Shiny Object Syndrome. And you competently juggle your frenetic schedule, apportioning just the right amount of time for office work, prospecting, sales calls, follow-up, travel, and communication. An interested prospect you just met with. The arrival of an RFP.

article thumbnail

Social Selling is Personalized Selling: Why it’s No Longer an Option

SBI

Social selling should be thought of, in my humble opinion, as a means to discover, engage, and interact with potential prospects. Sellers have an opportunity like never before, to accomplish all three—with more prospects than we dared dream of at any prior time in history. I’ll be sharing my own favorite during the webinar.