4 Sales Enablement Content Problems That Marketers Must Avoid
Allego
MARCH 9, 2021
Salespeople use the language they learn in the sales arena, persuading prospects and closing deals. As a result, marketers spend time and effort crafting and perfecting the materials they think sales needs, only to have them go unused. Problem #1: Sales Materials Don’t Include Buyers’ and Sellers’ Voices.
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