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A new normal for meetings and events

Sales and Marketing Management

What does it mean for business events and incentive travel programs? We spoke with Carina Bauer, CEO of IMEX Group, which connects meetings and events businesses with customers through annual tradeshows in Germany and Las Vegas. Are we looking at a new normal for the meetings and events industry?

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Do You Realize The Power Of A Successful Corporate Event?

Smooth Sale

Photo by Alperomeresin via Pixabay, AI-Generated Attract the Right Job Or Clientele: Do You Realize The Power of A Successful Corporate Event? However, it serves us well to recall the value of hosting a corporate event. In truth, there are many reasons why a corporate event can work wonders for your business.

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The Best Event Sales Trick No One Is Talking About

Sales and Marketing Management

This is why live events still play a major role in today’s business. 95 percent of marketers agree that live events provide attendees with a valuable opportunity to form in-person connections in an increasingly digital world. Namely, studies reveal that 80 percent of the tradeshow exhibitors don’t follow up with their event leads.

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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

Since his company was already selling an eLearning platform, he simply went to his existing customers to validate the idea. By providing content and ongoing interactions between companies and their prospects, the platform could be used to build communities. 32:21] Hybrid events or in-person events is like e-commerce.

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What Do Freshly Funded Companies Spend Investor’s Money On?

Zoominfo

Company growth is often dependent on the infusion of capital. Using ZoomInfo’s Scoops data we were able to understand what projects companies are working on and tying it to funding events. This allows us to track the types of projects companies invest in before and after raising money.

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The Attendees Guide to B2B Event Preparation

Zoominfo

Industry trade shows and professional events are an excellent way to learn new skills, network with others, and revive your creativity. But, these events can also be overwhelming—with multiple tracks, different sessions to choose from, and long days filled with non-stop activities. attendees must be sure they’re prepared ahead of time.

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Leveraging Your Personal Brand with In-Person Events

Janek Performance Group

In November I wrote How to Navigate Sales and Tradeshows Post-COVID, outlining the importance of in-person events for companies in a post-Covid environment. Back then, companies were coming out of lockdowns, jobs were in demand, and inflation was under control. At in-person events, the product is not the product.