Remove 2001 Remove Customer Remove Marketing Remove Sales
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Surviving Tough Times….

Partners in Excellence

Businesses, industries and markets are being restructured, profoundly. As I work to advise them, I stumbled on something I wrote in early 2001, another period of economic challenges. Since 2001 we’ve been through slowdowns a couple of times. Real value must be produced in order to motivate customers to buy.

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How to use the marketing flywheel method to supercharge your business

Nutshell

Sales and marketing professionals are constantly slinging around new buzzwords, complex terms, and confusing abbreviations. No blog, video, or sales pitch is complete until the phrase “boost ROI” or “improve your net promoter score” is used. What Is a Marketing Flywheel? It’s what we do.

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“Why I’m So Interested In Selling,” Martin Mackay

Partners in Excellence

Within that, Sales is the most dynamic and challenging role and the combination is really without precedent.” How I got into selling — Martin Mackay Actually, I graduated from Oxford University with a degree in Modern Languages and considered that the last thing I wanted to do was go into Sales!

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The Importance of Branding in Today's B2B Customer Acquisition

SBI Growth

The purpose of this blog article is to highlight the importance of branding for B2B customer acquisition. This quote says it all: “Marketing is a service- based organization. We do not create marketing for the sake of marketing.”. Three Reasons Branding Principles are Crucial to Customer Acquisition.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Winning by Design’s Emilia D’Anzica Has No Fear of Constantly Seeking to Improve as a Customer Success Consultant

Chorus.ai

Emilia D’Anzica says growing up around her family’s pizzeria in Kelowna, British Columbia, caused her to gravitate naturally toward a career in customer success. That put me right in front of customers — and I’ve been focused on them ever since.”. Right now, I’m working on customer success engagements with five clients,” she says.

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How Sales Jobs Will Change in the Future

Janek Performance Group

So why do so many sales reps continue to sell like they were in 2001? But the good old days of flipping open your Rolodex (or CRM) calling your best customer from a landline (or cell phone) and winning the business are gone, (if they ever existed). The changing dynamics of sales have not been an overnight revolution.

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