article thumbnail

Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

What can we actually expect from AI in the sales and marketing technology in 2018? But unless you’re directly working on AI, your ideas of AI likely come from watching IBM Watson beat the Jeopardy world champions in 2011 – or when, in 2016, Google’s AlphaGo defeated a world champion at the ancient Chinese game of Go.

B2B 150
article thumbnail

5 Skills Every Sales Development Rep Needs to Master in 2018

Hubspot Sales

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. My team uses Vidyard -- an easy-to-use tool that lets you quickly create videos using your webcam and screengrabs. You're currently using a few different tools for your marketing -- A, B, C, D, and E. Video prospecting. Highly customized outreach.

Hubspot 141
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales in 2018 – The Blowback Against “Hustle”

Nudge.ai

Tools, processes, and measurement systems were built out to optimize for it. It was easy to justify in 2015 and 2016 based on one thing – it worked. So if “Hustle” with its mandate of high-volume, undifferentiated outreach, is doomed to die in 2018, what will the year bring? . It was touted as an easy path to success.

Buyer 59
article thumbnail

Does Social Media Really Generate Revenue?

Zoominfo

Facebook was founded in 2004, Twitter in 2006, Instagram 2010, Snapchat 2011, and TikTok in 2016. Even with over 5,000 marketing tools available , measuring the ROI of social media in a traditional click-to-purchase remains to be an issue. The thing is, these companies lack the tools to measure ROI.

article thumbnail

In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

article thumbnail

ZoomInfo’s 10 Most Popular Companies

Zoominfo

Our customers use ZoomInfo’s tools to search for specific companies, employees within certain companies, revenue information, recent web mentions, financial details, and more. IBM IBM has been a champion of our top ten list, appearing in 2016, 2018, and now 2019 at number one. Revenue: $77.1 Revenue: $41.8

Company 100
article thumbnail

Top 10 sales management books every sales manager must read

Salesmate

He provides you with the concepts and tools you’ll need to be effective and proficient in each of these areas. He wrote this book to address the problems encountered by sales managers and has provided practical advice, strategies, and tools they can use to take their team to the top. Published – May 2016. The Sales Boss.