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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. There’s no reason it can’t have equally powerful impacts on B2B sales and marketing, but it’s in its infancy, experts say. “AI trillion to the U.S.

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How to Operationalize Account-Based Marketing

DiscoverOrg Sales

But that doesn’t stop a lot of sales and marketing professionals from pursuing any and all hand-raisers, regardless how poorly suited they are. Fit, intent, and engagement provide the core data you need to be successful with your account-based marketing program. The days of squandering marketing budget are gone.

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Artificial Intelligence and Marketing

Zoominfo

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

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Sales Events to Look Forward to in 2017

SalesLoft

From new advances in product and technology, to exciting sales events on the horizon, 2017 is sure to be abuzz with innovation, collaboration, and thought-leadership across the board. Rainmaker 2017 will provide attendees with each of these in spades. ”” Tami McQueen, Director of Marketing and Events at Salesloft.

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A Sales Ops Playground: Dreamforce 2017

InsightSquared

A Sales Ops Playground: Dreamforce 2017. Last week, tens of thousands of kindred spirits descended upon San Francisco to absorb the energy exuded from our favorite CRM’s annual conference extravaganza. Dreamforce is the conference equivalent of becoming a sales ops professional and learning to use Salesforce for the first time.

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B2B Programmatic Advertising for Beginners

Zoominfo

billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Marketers have manually managed advertisements since the beginning of time. The primary driver for programmatic advertising is its ability to improve marketing efficiency. Keep reading.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

billion in 2017. Yet, B2B marketers have been slow to adopt programmatic advertising, especially compared to their B2C counterparts. Marketers have manually managed advertisements since the beginning of time. Efficiency The primary driver for programmatic advertising is its ability to improve marketing efficiency.