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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims. While these tactics can be effective in the short term, they ultimately lead to decreased customer loyalty and a negative perception of the brand. Pepsi: In 2017, Pepsi provoked outrage with its “Live for Now” ad.

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What Happened to Brand Ambassadors?

Zoominfo

When Brand Ambassadors first gained popularity in the early 2010’s, the approach was simple: Companies would identify their most loyal customers, ask them to showcase their loyalty in a genuine way, and then reward them with perks like free gear. This blog post from 2017 covers a then-upcoming seminar titled “Build a Better Brand Ambassador.”

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5 Ways To Sell To The Modern Day Buyer

MTD Sales Training

Hubspot’s recent report on The State of Inbound (2017) said ““the amount of research and analysis that goes in before employing a particular strategy has increased manifold and constant checks on the trends of consumer behavior are changing as well.”. 3) Target customers across multiple channels.

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One Millimeter Mindset Customer Retention Blog Posts 2017

Babette Ten Haken

The following One Millimeter Mindset customer retention blog posts represent the top posts from 2017. The post One Millimeter Mindset Customer Retention Blog Posts 2017 appeared first on Babette Ten Haken. Take a read. Then, contact me.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Note To Sales People in 2017 — It’s Time To Up Your Game

A Sales Guy

It’s 2017, and we’re failing our customers, prospects, the companies we work for and ourselves. It’s 2017. Your job is to help businesses increase revenue, reduce churn, improve customer loyalty, save money, improve processes, and more. Selling features isn’t being helpful. Rule 10: Do your homework.

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Inbound Sales Day 2017 – Register Now!

Engage Selling

On June 6th, 2017, I’ll be hosting an exclusive session where I’ll be revealing the six traits the best sales managers have and how to develop them in yourself. I’m excited to announce that I’ll be part of Inbound Sales Day! … Read More »

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