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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. We expect to see this spend occur in 2018.

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

What can we actually expect from AI in the sales and marketing technology in 2018? First, in comparison to AlphaGo, the algorithms in your sales and marketing tools are relatively immature. The post Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018 appeared first on DiscoverOrg.

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Betting On The Home Team! {Repost from 2018}

Pipeliner

NOTE: I wrote this in Nov 2018 and I am reposting as it seems even more relevant today!]. Take a look at the comparison between San Francisco and Austin, Texas from Bestplaces.net: So let me explain why this is fast becoming an anachronistic way of operating. Repost from 2018} appeared first on SalesPOP! Not a consideration.

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The 2018 SDR Metrics Report is Here

The Bridge Group

In our 2018 SDR Metrics & Compensation Report , we analyze the biggest shifts in recent years and provide core metrics to measure these groups. If Company A did $2M in 2017 and projects $6M in 2018, that additional $4M represents 200% growth. T hroughout the report we called out comparisons between “high-growth” and non companies.

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Better Discovery is Key to Selling Success in 2018

The ROI Guy

4) As the customer answers the questions, particularly around the challenges they have or around key performance indicators, the Discovery Tool reveals unique and personalized commercial insights / peer comparison benchmarks. Think mini-diagnostic assessment. 11) Proving the value of sales enablement investments is essential.

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List of Recently Funded Companies – Post Pandemic

Lead411

I have also included a chart of weekly funding events so far this year in comparison to 2018 and 2019. Below is a free list of companies that have recently been funded since the pandemic was declared. You can click on the link below to export the full csv/excel. While there was a rebound 3 weeks ago things have flattened out a bit.

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Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

SBI

But, unfortunately, only 38 percent of respondents in the Demand Metrics 2018 Sales Content ROI Benchmark Study Report said that content creators receive ‘good’ or ‘excellent’ feedback from sellers on the content they use. In its purest form, the measure of good content can often be boiled down to how well it helps advance a deal.

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