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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Our company attends anywhere from eight to 10 conferences a year, so we have a decent idea of where to direct your attention. Microsoft Advertising Partner Summit. Advertising Week New York.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. Tools Defining your ICP is essential, but it can also be time consuming.

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14 Examples of Socially Responsible Business Leaders

Zoominfo

As the CEO of the popular outdoor clothing company, Marciano implemented the Black Friday Initiative in 2019. Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks.

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Social Selling Pests – Avoid the LinkedIn InMail of Shame

SBI Growth

Your business development teams are using LinkedIn and you’ve equipped them with the best social selling tools. You will have access to guides, templates and tools to help your social selling efforts. Greetings Mr. Smith, This is Joe Smith, an Account Manager of ACME company, an elite research and consulting think tank.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Incident response tools. For example, a trigger in the DiscoverOrg platform from January 2016 indicates: “ IBM has announced the acquisition of IRIS Analytics, a fraud software and consulting company, to support plans to integrate the company’s machine-learning technology into IBM’s Counter Fraud Management Suite.”.

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Digital Marketing Takes Center Stage

Sales and Marketing Management

In contrast, Vrbo, a vacation rental company owned by Expedia Group, “crushed” Airbnb when it came to searches that did not mention a brand (“vacation rentals in Chicago,” for example). At the time Harris was comparing the two companies’ search performance, 31 of Vrbo’s top 100 search terms by volume were non-branded.

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