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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Our company attends anywhere from eight to 10 conferences a year, so we have a decent idea of where to direct your attention. Microsoft Advertising Partner Summit. The event is held at Microsoft's headquarters, which means a tour could be one of your “off-the-clock” escapades. Advertising Week New York.

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? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

However, there are companies excelling despite the challenging macro environment. Take a peek behind the curtain with me on certain areas of insight into two companies that are excelling – let’s get into it. A focus on disciplined execution permeates the company, from Adam Guild (Co-Founder and CEO) through to every team member.

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What’s the Scoop? June 10, 2022

Zoominfo

Scoops can be filtered by company size, date, location, and business type to make sure you’re seeing the most important and applicable updates. Put your money where your mouth is Microsoft has announced plans to increase employee salaries and benefits, including a 25% increase in the annual stock award ranges. Ford has reached a $19.2

Hiring 130
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Brand storytelling in particular uses this narrative to share company values while connecting customers to a company. This helps the audience see the company as more than just a faceless corporate entity building complex products–instead, a collection of real people solving real-world problems.

Examples 130
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14 Examples of Socially Responsible Business Leaders

Zoominfo

As the CEO of the popular outdoor clothing company, Marciano implemented the Black Friday Initiative in 2019. Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population.

Examples 130
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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

A typical definition of a lead is any potential customer who has expressed interest in a company’s goods or services. In a company that has modernized its GTM strategy , sales and marketing experts will work together to align on and oversee the process of generating B2B leads. Who Handles B2B Lead Generation?