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Are You Engaging The Real Customers?

Partners in Excellence

What struck me in each discussion was how few people were being engaged at the customer — and that the right people weren’t being engaged, even by the customer buying group. Typically, the sales team focused their engagement strategy through one person–usually a friend or sponsor.

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7 Simple Ways Chatbots Convert Leads on Your B2B Website

Zoominfo

As a marketer, you know how to get your audience’s attention. You create engaging content and people click on your offers. But what do you do with the clicks you generate? How do you get visitors’ attention and start a productive sales conversation? Set up Chat for Real-Time Engagement.

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What is Conversational Marketing?

Zoominfo

Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations. Conversational marketing is the strategy of leveraging 1:1 engagement between you and your customer in the form of real-time conversations.

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The Spaces In Between….

Partners in Excellence

All of a sudden an idea struck me, “Did you choose to structure the diagram this way purposefully?” ” “What do you mean,” she asked. Did you draw the diagram in this way to highlight the spaces in between? Are the real performance issues occurring in the spaces in between?”

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Demystifying Buyer Intent Data: 3 Tiers of Actionable Insights

Zoominfo

Yet many intent data providers don’t offer real-time uploads. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent. ZoomInfo MarketingOS Finally, ABM with data you can trust.

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The Adapter’s Advantage: Hannah Ajikawo on How Enablement Can Help Improve the Buying Experience

Allego

We discussed how traditional sales models are being disrupted by the need for more integrated and customer-centric approaches. When you look at the research, [you can see buyers are saying], ‘I don’t want to talk to you,’” Ajikawo said. She sat down with me recently to discuss them and how we can transform this dynamic.

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Delivering a More Human Marketing Experience

How do you make your brand stand out among the digital noise? Well, you have to meet your customers in real life. Whether it’s a branded cocktail kit that lets someone toast with a loved one, or a spa basket that helps them unwind, personalized gifts create real connections.

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Your Playbook to B2B Conversational Marketing

Speaker: Tyler Pleiss, AMB Manager - Strategic & Kristen Rauch, ABM Manager - Expansion

If you want to make the conversion but aren’t sure where or how to begin, don't worry — we've got you covered. Join expert ABM managers Tyler Pleiss and Kristen Rauch to learn real chat strategies you can put into action, as well as how chat can fit into a multi-channel engagement strategy.

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Gone in 8 Seconds: Overcoming Buyers’ Shrinking Attention Spans

Speaker: Jake Miller, Senior Product Marketing Manager, Allego

During this exclusive event, Jake Miller, Senior Product Marketing Manager at Allego, will explore how to empower sellers to create customized and immersive buying experiences. Buyers are savvier, buying teams are larger, and new research shows that buyers' attention spans have dropped to just 8 seconds. Save your seat and register today!

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.