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The Psychology Behind Unexpected Rewards

Sales and Marketing Management

Scientific studies show that unexpected incentive rewards stimulate areas of the brain connected to behavior development and learning. Let’s take a closer look into the psychology behind the element of surprise and how it can be used as part of a larger sales incentive strategy. Defining the unexpected reward.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

Of course, B2B selling is different. Also, B2B sellers must guard against negative stereotypes. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves. But as trusted advisors, B2B sellers can still generate urgency to help skeptical buyers help themselves.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

If you’re not already implementing it in your content marketing strategy , then you’re missing out on a huge opportunity to reach potential customers while positioning yourself as an expert in your industry. In the B2B space, product-agnostic content manifests in a variety of ways. Whitepapers. Blog Posts and Articles.

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Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

Zoominfo

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Or, you can offer an incentive in exchange for more information: 3. Studies show that some prospects will consume at least seven pieces of content before they make a decision or ask any questions.

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The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more. Reward employees who act as brand ambassadors.

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Six Types of B2B Website Visitors and How to Greet them with Chat(bots)

Zoominfo

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. Or, you can offer an incentive in exchange for more information: 3. Studies show that some prospects will consume at least seven pieces of content before they make a decision or ask any questions.

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5 Ways to Build Up Customer Loyalty

Zoominfo

In an Accenture study recently conducted, 54% of respondents experienced a drop in trust, which resulted in $180 billion in revenue at stake of being lost. Let’s talk about one of the biggest mistakes B2B brands make. Establish an Incentive-Based Customer Loyalty Program. Provide Ongoing Customer Education and Training.

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