Pipeliner

MARCH 3, 2020

As we have said over and over, Pipeliner is the most efficient and, at the same time, unique CRM in the market. Or, you’re at a networking event, and there are several successful professionals there, a Chief Marketing Officer, a Chief Financial Officer, and a very successful salesperson. Why do we say that? Focus On Salespeople.

Pipeline 87

Pipeline CRM Ideal Customer Profile Motivation 87

Igniting Sales Transformation

FEBRUARY 11, 2019

In this interview, I talked with Sydney Sloan , Chief Marketing Officer at SalesLoft. Here is what you’ll hear in my conversation with Sydney about why putting the customer first is a significant business advantage. One of SalesLoft’s core values is customer first. Haven’t gotten your tickets yet?

Customer 83

Customer Microsoft InsideView Conference 83

Janek Performance Group

AUGUST 26, 2022

Reduce monthly churn by X percent: With the time and resources needed to court new business, it’s easy to neglect established customers. In sports, teams must create their identity. This is many disparate personalities coming together as one. Central to this is a strategy for how you will play. However, a successful strategy is still key.

Webinar Metrics 62

Webinar Metrics Strategy Outsourcing Services Sports 62

The Digital Sales Institute

SEPTEMBER 2, 2019

Sales statistics and data are factors now important in defining any selling activity or investment from social selling to inbound sales. Sales statistics are also critical for sales channel selection and how to drive deeper customer engagement. 17% of all B2B sales in the US by 2023. GENERAL SALES STATISTICS.

Paid Content 51

Paid Content Lead Rank Social Media Cold Calling 51

Emissary

JUNE 16, 2022

Gartner research has shown that B2B buyers typically spend 17% of their time meeting with potential suppliers during the purchase process. A recent Emissary research survey of B2B buyers found that in 77% of purchases, they were more likely to go with a supplier who understood the specific problems they were trying to solve.

Analytics 52

Analytics Decision Maker Face-to-face Vendor 52

The Spiff Blog

NOVEMBER 17, 2022

As another year comes to a close, go-to-market teams everywhere convene to begin their annual sales compensation planning processes. The sales process must be aligned around the way your customer buys, rather than the way you want to sell.”. Customers have changed way faster than salespeople, especially in the B2B space.

Compensation 72

Compensation Commission Motivation Incentives 72

Vengreso

FEBRUARY 17, 2021

With so many active users, many B2B companies are beginning to recognize the potential that LinkedIn offers to reach their target customers. With so many active users, many B2B companies are beginning to recognize the potential that LinkedIn offers to reach their target customers.

LinkedIn 99

LinkedIn Sales Meeting Meeting Top of Funnel 99

Close.io

OCTOBER 29, 2018

And that exciting measure of sales productivity—learning how to get more sales without hiring more reps for your team or working more hours each week—is exactly what we’re diving into here today. At its core though, sales productivity is all about increasing your number of sales for the amount of time you spend actively selling.

Lead Rank 117

Lead Rank Closing Lead Scoring Hiring 117

Artesian Solutions

SEPTEMBER 25, 2018

Optimise the customer journey with data driven insight. Earlier this year Aberdeen ran a fantastic webinar entitled Optimise the Customer Journey with Data-Driven Insight. The key finding of the Aberdeen study was that organisations today are rich in data but poor in insights. 39x improvement in customer lifetime value.

Data 49

Data Customer Lead Rank Analytics 49

BrainShark

MAY 23, 2022

Sales enablement is “a strategic, cross-functional discipline designed to increase sales results and productivity by providing integrated content, training and coaching services for salespeople and front-line sales managers along the entire customer’s buying journey, powered by technology.” When does it need to be a priority?

Sales Enablement 62

Sales Enablement Outsourcing Services Hiring Top of Funnel 62

Close.io

JULY 2, 2018

Everyone loves to complain about how competitive their market is. Technology has made it easier than ever to create game-changing products and every single industry is only going to get more competitive. Here’s one great example: Every year, an industry report analyzes every company in the marketing technology space.

Competition 111

Competition B2B Ideal Customer Profile Marketing 111

Crunchbase

NOVEMBER 4, 2022

Enterprise budgets are tightening and companies are more cautious about big purchases, which means B2B sellers have a myriad of new challenges to face. Tech stacks are bloated with single-point solutions that over-promise, under-deliver and don’t work well together. This is the third economic downturn I’ve worked through.

Face-to-face 52

Face-to-face Enterprise Enterprise Buyer 52

LeadFuze

JANUARY 4, 2021

One of the critical aspects of the growth of any B2B business is lead generation. In fact, 61% of marketers consider traffic and lead generation as their businesses’ most significant challenges. 61% of marketers consider traffic and lead generation as their businesses’ most significant challenges Click To Tweet.

Lead Generation 52

Lead Generation Paid Content Top of Funnel Sales Qualified Lead 52

Close.io

OCTOBER 28, 2019

Inbound sales is famous for being able to attract customers to any business, be cost effective, and scale really well. Well Robert Frost would be deeply frustrated with my answer, because when these two marketing strategies diverge in the woods, I pick both. Wondering what the right sales approach for your company is?

Paid Content 64

Paid Content Outbound Inbound Top of Funnel 64

Sales Evangelist

DECEMBER 22, 2018

At CloudTask , they provide sales development reps, they manage account executives convenient and they manage the customer success/account reps responsible for renewals and upselling to existing customers. By specializing in sales, customer success and customer support, CloudTask is the best of the breed. [00:51]

Marketing Qualified Lead 67

Marketing Qualified Lead Lead Rank Sales Qualified Lead Hiring 67

Artesian Solutions

APRIL 9, 2018

A few years ago we published two well received blogs on the top 10 characteristics of highly successful sales people – those all-important traits that make a star salesperson stand out from the crowd, and the qualities that they possess to ensure they’re always a step closer than their peers to making that next big sale.

Lead Rank 40

Lead Rank Ideal Customer Profile Data Sales Qualified Lead 40

Vengreso

DECEMBER 3, 2021

While companies are still using strategies like SMS integration and email marketing, video has gained an immense amount of popularity recently. Creating authentic sales video messages can help your sales team stay in touch with current customers and reach new prospects all the while, building rapport and trust virtually.

Video 52

Video Top of Funnel Ideal Customer Profile Proposal 52

Sales Evangelist

DECEMBER 27, 2018

Tweet "Every business, whether it's B2B or B2C, can benefit from Instagram as long as they know how to use it. Target people who are the customer persona you're trying to attract. If you find yourself thinking that you don't have the team or the resources to post every single day, remember that there are tools available to help you.

Lead Rank 40

Lead Rank Lead Scoring Leads Marketing Qualified Lead 40

Mindtickle

APRIL 7, 2022

Today companies are moving away from the traditional corporate structure of working in silos to adopt a more streamlined approach. He’s here today to let us in on all his secrets. We were doing B2B video hosting, data analytics, internal communications. I’m now working with the largest customers and companies in Canada.

Enterprise 52

Enterprise Enterprise Lead Rank Up-Sell 52

Jonathan Farrington

NOVEMBER 30, 2011

We are fast approaching that time of year when people like me are being asked to make predictions for 2012 – I received three today – and I have absolutely no doubt that the future of professional selling is going to be the hot topic again. Does Selling Have a Future? The internet – but you knew that already. It’s progress.

Lead Rank 34

Lead Rank Lead Scoring Consumer Up-Sell 34

Costello

JULY 20, 2018

If you’re a loyal reader of the Costello blog , then you already know how much we value sharing varying thoughts, opinions, and methodologies. In the world of sales, there is, of course, no silver bullet—no one single way that sales professionals can or should create value for prospective customers. Bill Caskey, Sales Trainer.

Engineering 40

Engineering Objections Sales Process Hiring 40

Chorus.ai

AUGUST 13, 2019

Use this blog to refine your existing sales process with data-backed best practices. Here are a Few Tips: It’s customer-centric. Gain a detailed understanding of the customer’s voice, including the questions and objections that come up during specific parts of the sales process, as well as the materials prospects request.

Sales Process 48

Sales Process Collateral Proposal Lead Rank 48

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. Although the medium existed, it certainly wasn’t as common or as popular as it is today. Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. Check it out!

Paid Content 252

Paid Content Marketing Social Media Top of Funnel 252

Jonathan Farrington

AUGUST 7, 2013

The first blog post on this topic was about the WHY. Today, we will discuss what you may have already missed and what’s the most successful and most sustainable methodology when it comes to increase performance and to drive transformation and change: Sales coaching.

Sales Coaching 52

Sales Coaching Coaching Lead Rank Sales Enablement 52

Zoominfo

JULY 14, 2023

Today’s business buyers are better informed than ever before, armed with an endless list of research options that can help them make an educated purchase decision. For B2B marketers, that means the challenge of effectively reaching, engaging, and converting their target audience is more complex than ever.

Paid Content 130

Paid Content Report B2B Top of Funnel 130

DiscoverOrg Sales

MAY 23, 2018

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Hyper-focus on marketing-qualified leads. Rolls eyes.]

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

Zoominfo

NOVEMBER 5, 2020

At ZoomInfo, we see a future where our software and intelligence power a closed-loop go-to-market cycle from data, to decision, to action. A time where our customers are less reliant on heroic outlier performances, and more grounded in a scalable, predictable approach fueled by data-driven enablement, orchestration, and execution.

Lead Rank 246

Lead Rank Lead Scoring Ideal Customer Profile Oracle 246

Nutshell

DECEMBER 8, 2023

What do paid advertising and email marketing have in common? Landing pages are a big part of digital marketing and advertising, and it’s important to get them right when you create them for your business. Finally, it will give you the ability to view metrics related to the traffic your landing pages get.

Email Marketing 136

Email Marketing Advertising Advertising Small Business 136

Zoominfo

DECEMBER 17, 2018

There’s no way around it, modern sales organizations need access to high-quality data in order to identify potential customers and engage with key stakeholders efficiently. Today we explain what company hierarchy data is and why B2B sales organizations need this type of data to gain a competitive advantage. Let’s get into it!

Data 216

Data Company Hotels Decision Maker 216

Anthony Iannarino

SEPTEMBER 9, 2019

Win customers away from your competition. Anthony: All right. So, let’s go ahead and get started talking about some of the questions and how we can help people think about this so that they can sell in a what I would call, the 21st century way of selling. Beth: Yeah, it’s really true. We get a lot of questions. Check out Eat Their Lunch.

Lead Rank 72

Lead Rank Lead Scoring Trends Call-back 72

Zoominfo

JULY 30, 2019

There’s no universal set of rules for successful B2B branding, as much as we marketers would love for such a thing to exist. There’s barely even a universal definition of the word “branding” that all marketers agree on. What marketers do agree on, however, is that branding is an essential element of a successful business.

Company 193

Company Guidelines Social Media B2B 193

Zoominfo

JUNE 24, 2019

We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. We recently discussed AI in the following post: The Impact of Artificial Intelligence on B2B Marketing. The Problem with B2B Artificial Intelligence and Sales. And, at ZoomInfo, we’re no exception. Keep reading.

Forecasting 272

Forecasting B2B CRM Quota 272

Zoominfo

MAY 14, 2020

What if you could predict a customer’s next move before they even decide to make it? But, thanks to technological advancements and mass data collection, predicting customer behavior has become a reality—and it’s changed the face of sales and marketing forever. Why is Predictive Intelligence Important? More on that later.

Ideal Customer Profile 162

Ideal Customer Profile Lead Rank Lead Scoring Data 162

Zoominfo

AUGUST 1, 2022

We’ve all heard the stories (maybe you’ve even told some yourself) of sales and marketing teams working in unison, launching hyper-targeted account-based marketing (ABM) campaigns that resonate with ideal customers — and drive the type of revenue that makes your team legendary. But they have to be the right metrics.”

Account Based Marketing 130

Account Based Marketing Top of Funnel Lead Rank Ideal Customer Profile 130

Nutshell

MARCH 17, 2023

That’s just as true for a website visitor who subscribes to your newsletter or other marketing content. Considering that welcome emails boast four times the open rate and five times the click-through rate of a standard email, it’s important to ensure that your content is on its A-game. So, what exactly is a welcome email? Only 57.7%

Customer 154

Customer Discount Top of Funnel Incentives 154

SBI

DECEMBER 30, 2019

Top 10 Blog Posts & SalesTech Acquisitions of 2019. TOP 5 BLOG POSTS OF 2019. The importance of Marketing & Sales Alignment is obvious when it comes to tradeshows. Read “Looking at Sales Enablement From Two Different Lenses” if you want to ensure you have a 360 degree view of Sales Enablement.

Demand Generation Agencies 81

Demand Generation Agencies Sales Enablement Infusion ROI 81

Zoominfo

FEBRUARY 19, 2019

The premise of content marketing is simple: Offer something of value and, in exchange, earn the trust of potential customers. Yet, when it comes time to execute, many marketers stumble. If you’ve ever asked yourself a similar line of questions, fear not, dear marketer. What should I write about? Let’s get into it!

Top of Funnel 189

Top of Funnel B2B Buyer Persona How To 189