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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Sales and marketing teams have been slashed, and pipelines are running dry. Many small businesses were operating with extremely low margins before the crisis began, some operating at a loss or only breaking even. A SalesHacker survey of a variety of sales professionals highlights the depth of the issue.

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6 steps to adapt effectively

Sales and Marketing Management

A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel omnichannel selling, inside sales, tech-enabled selling and e-commerce. from all of your sales channels. speed, transparency and expertise?–?from

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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

It would mean I’d shift the way I went to market as well as iterate my message. It’s not only Groundhog Day for sellers, but the dreaded hamster wheel is also in full operation, as well. I expect 2023 to call for a new lens with which to look at the B2B approach to market. It’s easier! You FEEL different.

Travel 195
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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

McKinsey & Company created its B2B Decision Maker Pulse , a survey of 3,600 B2B decision makers in 11 countries and 12 sectors across 14 spend categories. The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. The next normal sales model.

Trends 156
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Sales Talk for CEOs: Building a Customer-Focused Sales Strategy with Erik Frank (S1:E14)

Alice Heiman

That’s the subject of my latest Sales Talk for CEOs podcast, where Erik Frank – CEO and President of Tristate Amature and Electrical Works – shares the details on the major overhauls that are happening in his 101-year-old business. Is the #customer at the center of your #sales operations? Click to tweet.

Hiring 84
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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

In a recent Emissary survey of executive-level tech buyers, 85% of recent, major tech purchases included a non-technical buyer with major influence over the final decision. Most vertical marketing strategies are light in nature consisting of tabs on websites, vertical-oriented stock photos and key words added to headers. Listen first.

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Best Sales Statistics To Boost Your Sales Team Productivity

SalesHandy

You need to stay updated with the latest sales statistics for setting up your goals, defining the KPIs, and measuring the performance metrics of your sales team. But, the sales statistics frequently change depending on the buyer’s behavior and sellers’ persona, economic conditions, and market sentiments to reflect trends.