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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

Author: Adam Ortman Each year, it seems like the list of marketing conferences grows exponentially, which isn’t a bad thing. At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. Think SEO, SEM, and marketing analytics all rolled into one. Google Marketing Live.

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Driving Business Growth: Leveraging Digital Marketing Strategies

SocialSellinator

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

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The SMB Owner’s Guide to Navigating Sales During Economic Uncertainty

Act!

Monitor market trends First things first—if you want your business to sail unscathed through economic downturns, you must embrace a proactive approach. That involves staying on top of changing market trends and consumer demands and preferences. Here are a few strategies to help you get started.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

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How to Harness the Roaring Trend of Animal-Inspired Workouts

Hubspot Sales

The Opportunity: Fun in Fitness Business builders can tap into today’s fun-craving consumers and organize their own “animal fitness” classes. You can take care of the logistics and marketing. A 2-day workshop offered by Primal Play brings in ~$663 per participant. Partner with existing trainers who can design the curriculum.

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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. For any problem, numerous solutions exist for consumers or B2B clients.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses. Don’t offer a one-size-fits-all solution.