20 CRM Myths That Hinder Organizations from Achieving Sales Greatness
NOVEMBER 10, 2018
Many sales reps are apprehensive about learning and using a CRM, and some organizations are therefore reluctant to invest in a platform that their reps “won’t use.”. A lot of CRM apprehension stems from misunderstandings. Some reps misunderstand the purpose of CRMs, and others fear that a CRM will be too difficult for them to use. Here are 20 CRM myths that hinder businesses and salespeople from achieving their highest sales potential. CRM Usage Myths.