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How to Create a Targeted B2B Customer Profile

Zoominfo

Focusing on segmented groups of potential customers not only saves time and resources, but the marketing campaign as a whole. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile?

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10 Creative Examples of How to Use AI in Sales

Allego

McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance. To help you, I dug deeper to see how sales teams can use AI. Listen to the interview.

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7 Ways to Level Up Your Support with Customer Service Training Software

Lessonly

Now more than ever, customer service is playing an integral role in the ways companies do business. No one, not even the corporate behemoths, can afford to have a negative customer service persona. How do CS leaders ensure their support is the best it can be? With customer service training software.

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Lead Generation Specialists — What They Are and How to Become One

Hubspot Sales

If you’re interested in becoming a lead generation specialist or are considering hiring one, let’s explore what a lead generation specialist does and how they contribute to an organization’s sales and marketing efforts. This includes updating customer information after every interaction. Study your prospects.

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How To Find The Right CRM Software For Your Business

Zendesk Sell

Here’s our guide for finding the sales software that’s right for your team. Like any large, long term purchase, finding the right sales software requires you to be crystal clear about what you really want. Purchasing new sales software can be tricky and you wouldn’t want to waste your precious time with the wrong product.

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How to Create a Targeted B2B Customer Profile

Zoominfo

Focusing on segmented groups of potential customers not only saves time and resources but the marketing campaign as a whole. Let’s take a look at what exactly B2B customer profiles are, how to create them, and how they can make or break your marketing campaign. What is a Customer Profile?

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How to Avoid Wasting Money on a Compensation Assessment

SBI Growth

Rinse and Repeat: The Annual Comp Study. The standard comp study may be dangerously inadequate. Software Firm: The annual Employee survey is overflowing with negative comments about the incentive plan. Propose a Solution: Conduct a compensation study and redesign the plan. Compensation Study ?