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2014 Planning Metrics for B2B Marketing Leaders

SBI Growth

The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. 2013 is the last year executives accepted activity-level results from marketing. Expectations of marketing accountability have increased to the level expected of sales performance. Executive marketing leaders need to push the debris aside.

B2B 331
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How Technology Has Changed Selling: New Tools, Old Rules

Fill the Funnel

Consider some of the changes that have occurred as a result of technology and tools: Prospect Research. New Tools: Instant availability of everything imaginable about each prospect. New Tools: Getting a direct phone number and email is now only a speed bump at best. The Gatekeeper. Preparing Quotes and Proposals.

Tools 129
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How to Write a Compelling Media Kit That Sells

Sales and Marketing Management

Author: Josh Carlyle Since you’re representing a brand, you need to market yourself to your audience and potential clients. A media kit is a promotional tool that contains useful information about your product or service, website, current partners, advertising, or marketing opportunities. Introduction. Don’t forget visuals.

Media 224
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How I Work It – Social Selling with Tom Pick

Adaptive Business Services

With a grateful nod to Heinz Marketing , Lifehacker , Inc. Professionally – started my career running an engineering documentation group, which I like to say is exactly as exciting as it sounds. Our core services cover five areas: SEO, online advertising, social media marketing, content marketing, and influencer marketing.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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Remote Selling Viewpoints: Easy Content Management & Virtual Presentations

SBI

Filip : Undoubtedly, the pandemic has inspired creativity and ingenuity in sales and marketing teams across the globe. Crescendo is their presentation tool during these virtual meetings. The file views metric addresses the balance of document use and understanding of the sales team.

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Executive Interview: Mark Kopcha of @Revegy

SBI

Ensure your sales, marketing, and customer success teams have a realistic view of the experience your buyers have today. Smart Selling Tools recently hosted a webinar with our customer, Genesys. Beyond the core selling process, marketing, post-sales, and product management can access account plans. Mark Kopcha President, Revegy.

Lead Rank 177