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Sales Management: 6 Top Tools to Create More Effective Sales Teams

The Pipeline

The best sales tools now are all about integration and automation. The best tools for your team make more sales, less work. Act-On automates your social media and email marketing efforts, measures customer interaction, performs A/B testing, scores leads, and integrates with your CRM. Think again. About Diana Doherty.

Tools 319
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Matt, Kyle, and the Less-Traveled Road to Customer Retention

DiscoverOrg Sales

You can watch it here: What is marketing and sales intelligence – and what can it do? If you can’t integrate it, it’s just a lookup tool. Kyle puts everything into exact quotes: “I don’t summarize. You specify who is using our tool, and exactly how much. Grab our new ebook, The Power of Sales Intelligence.

Retention 227
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content. 2. Duct Tape Marketing. Go check it out!

Channels 220
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Incentives and Rewards: A Closer Look

Sales and Marketing Management

By precision, she’s referring to specificity or how the reward aligns with an exact amount or value. One of the most effective reward tools is a non-monetary point system. Points may be a weak proxy for the exact value of the reward (which is good), but they also act as a reliable proxy for success once the award is achieved.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

Translation: Even if the CEO/CFO allocate more money to you (the CSO), you should allocate some of those dollars to Marketing. Never before has the linkage between Marketing and Sales become more important. And by the way, your CMO partner is going through that exact same exercise. Sales and Marketing Teamwork = Success.

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How to Read Your Audience and Structure Your Multi-Channel Marketing Accordingly

Sales and Marketing Management

Studies have shown that some people stress out when they travel. That is why it is crucial to know your audience when you’re structuring your multi-channel marketing. Understanding their motivations is paramount in designing an effective multi-channel marketing strategy. Is it chocolate? Maybe you are thinking about vacations?

Channels 174