article thumbnail

B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Get a Demo Examples of Brand Storytelling 1. What Is Brand Storytelling?

Examples 130
article thumbnail

14 Examples of Socially Responsible Business Leaders

Zoominfo

For example, Apple is issuing $2.5 Her company uses data to predict global food and agriculture markets and is addressing the pressing problem of resource scarcity in the face of a rapidly expanding population. Major corporations like Microsoft have a tremendous influence on the business world at large.

Examples 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Habits of Highly Effective Product Marketers

Allego

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115
article thumbnail

The 9 Best Collaboration Tools for Your Business

Nutshell

For example, it’s a lot easier for a team to share editing on a Google Doc than for them to constantly email each other updated versions of a Word doc. Ultimately, that leads to better results for your marketing, sales, and more. You might have one for project updates, for example, while another might be for casual conversation.

Tools 77
article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

Apple iPad vs. Microsoft Surface… But I’m #3! Can I Still Win?

The Sales Hunter

Quit trying to worry about whether your marketing plan is getting drowned by the big boys. The launch of both the Microsoft Surface tablet and the launch of the new Apple iPad Mini is a classic case of this. Advertising and marketing buzz creates awareness and serves to open up new markets. It makes you an order taker.

Microsoft 161
article thumbnail

Natural Language Processing: Definition and Examples

Connext Digital

For example, NLP makes it possible for computers to read text, hear speech, interpret it, measure sentiment and determine which parts are important. For example, Chomsky found that some sentences appeared to be grammatically correct, but their content was nonsense. For example, the sentence “The cat plays the grand piano.”