Medical sales – tailoring sales to physician preferences – An STC Classic
Sales Training Connection
APRIL 14, 2013
So, the challenge for medical sales reps is to figure out the right “buying” experience for every physician. Understand why the physician is using the current medical product – personal financial gain, comfort level, relationship with sales rep, opportunities with vendor for practice building. ©2012 Sales Horizons, LLC.
Let's personalize your content