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How to Motivate Sales Reps to Use Marketing Content

Allego

Why don’t sales reps use all the marketing content your organization creates? Sales teams are often unaware that certain content exists, so they spend time making their own, leading to inaccurate product information or messaging. Marketing toiled over this content, so how can you motivate your sales team to use it?

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Empower Your Sales Team with a Strategic Enablement Function

Highspot

The business case for a dedicated enablement function is powerful: 92% of companies acknowledge that the enablement function improves sales performance and, as a result, enablement budgets will increase 50% by 2027. The Role of Enablement in Modern Sales Organizations Enablement’s primary directive should be driving behavior change.

Scale 115
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How to Use Data to Power Your B2B Sales Strategy

Sales and Marketing Management

Author: Jeff Kalter When it comes to building a winning B2B sales strategy, forget about business as usual. Whether you’re managing inside or field sales, gut instinct needs to take a back seat to data-driven insights. Maybe they all found you in a similar way – social media, a trade show or sales outreach, for example.

Data 240
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Unleashing the Power of Frontline Sales Management

Sales and Marketing Management

From sales force training and compensation to investments in sales processes and technology, organizations relentlessly seek to pull the right levers that will drive revenue growth and improve sales effectiveness. There is a direct and compelling link between frontline sales manager effectiveness and topline revenue performance.

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4 Forever Changes Transforming B2B Revenue Activities

Sales and Marketing Management

Author: TIM RIESTERER Sales training and enablement leaders, it’s time to level up. As a result, your content can’t be just a companion to a sales-led customer conversation?— There are four forever changes transforming sales training and enablement from here on out: Marketing is the sales development team.

B2B 199
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5 Reasons You Should Rethink Inside Sales

SBI Growth

Leading a large sales organization is becoming more challenging each year. Your market and buyers are changing rapidly. With all of these changes, it complicates how you organize your sales resources. In the form of inside sales. Get a jump on this by downloading the Inside Sales Sniff Test. Their own buildings.

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SalesTech Video: Modus

SBI

Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Field Sales. Modus is optimized for large, dispersed field organizations like manufacturer and dealer/distributer networks. Sales Enablement. Case Studies. Sales Asset Management. Sales Enablement.

Video 93