Sales and Marketing Management

NOVEMBER 28, 2017

Author: Jeff Kalter If you’re implementing account-based marketing, you’re likely well aware that your success in attracting and converting your target accounts hinges on customizing your communications. Google the person to discover whether there are any news releases related to them and what they’ve been doing lately.

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Account Based Marketing Sales Qualified Lead Ideal Customer Profile Account 174

Sales Evangelist

SEPTEMBER 1, 2019

Should I Start Off With Inside Sales or Outside Sales? Are you new to sales and asking yourself the universal sales question, “Should I start off with inside sales or outside sales?” For some companies, the sales development reps are focused on the inbounds.

Outside Sales 40

Outside Sales Inside Sales Government Inbound 40

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APRIL 21, 2014

I said, “let’s talk – by telephone” She responded by saying, What’s wrong with Skype or a Google Hangout? . Yes, I like Skype and I like Google Hangouts, don’t get me wrong. Lori Richardson is recognized on Forbes as one of the “Top 30 Social Sales Influencers” worldwide.

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Skype InsideSales Call-back Google 243

InsideSales.com

JULY 15, 2020

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. Related: WHAT C-SUITE EXECS REALLY THINK WHEN CONTACTED BY INSIDE SALES REPS.

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Top of Funnel Funnel Marketing Social Media 52

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NOVEMBER 28, 2014

Although I write about new trends and social platforms – and really love what I’m seeing with technology reaching mid-market and SMB companies – it’s important to realize that selling socially is not a new concept. Use Google and Bing to see if you rank at all for any of the topics you should. Not sure how you show up online?

Apparel 240

Apparel Trade Show Ideal Customer Profile Google 240

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FEBRUARY 27, 2014

Looking for great sales talent? A panel of sales hiring and retention experts spoke yesterday at the AA-ISP Boston Chapter event. (If If you are not aware, the AA-ISP stands for American Association of Inside Sales Professionals). Devon McDonald, Director Sales & Marketing Support, OpenView Venture Partners.

Hiring 223

Hiring Sales Talent NetSuite Lead Rank 223

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FEBRUARY 10, 2014

Recently a panel discussed 9 of the top sales myths in business-to-business selling. I had the honor and pleasure of being a panelist, along with two of my favorite sales and marketing experts, Nancy Nardin of Smart Selling Tools and Matt Heinz of Heinz Marketing. It will keep me looking to bust some more sales myths.

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B2B Hiring Webinar Metrics Lead Rank 240

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JANUARY 15, 2013

B2B content kings Openview Labs first came out with a list of Top Sales Influencers for 2012, which was an honor to be listed on. At the end of last year, they asked us all what we thought would be the trends for sellers and sales leaders in 2013. Sales Team Shake-Ups: Fewer Field Reps, More Inside Sales.

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Influencer Social Media Outbound Twitter 215

LeadFuze

JANUARY 1, 2022

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

SBI Growth

SEPTEMBER 23, 2013

Your Sales Strategy. It is one thing to have a sales strategy. VPs of Sales are asking the question “What have I done before?”. Market conditions 12 months ago were very different. VPs of Sales are asking questions like: Is our Sales Process good enough? Are my Sales Managers good enough? Which ones?

Compensation 325

Compensation Social Media Incentives Incentive 325

SBI Growth

NOVEMBER 12, 2013

Increasingly, companies are missing the number because they lack a formal sales strategy. Many are not making the number because a sales strategy is absent. You may be wondering how prepared your sales team is heading into next year. As you plan for next year, a defined sales strategy is a must have. Signs of Trouble.

Strategy 317

Strategy Hiring Margin Top of Funnel 317

Hubspot Sales

MAY 2, 2019

Whenever I need directions somewhere new, I always pull out my smartphone, open Google Maps app, and enter my desired location. In many ways, technology, like Google Maps, is similar to sales management software. Sales management software provides streamlined tools for data entry and management to speed up this process.

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Software Software Sales Management VanillaSoft 132

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JUNE 13, 2014

For years and years in sales it was all about who you knew, and who knew you. I wrote about my grandmother’s store earlier this year on the Hubspot Inbound Sales blog). Choosing sides would be silly for any sales professional, sales leader, or business owner working to grow revenues. Increase Opportunities.

Apparel 242

Apparel Lead Rank Lead Scoring Referrals 242

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AUGUST 14, 2014

As a long time B2B blogger writing about sales strategy and actionable sales ideas, I have learned so much along the way. There is a lot of work in building your personal brand as a sales specialist or expert in your field, but something we recommend. Post YOUR favorite places to find great sales ideas and content.

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B2B Twitter Inside Sales Google 216

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NOVEMBER 26, 2014

Not only will those in sales be able to manage their territories this way but also sales leaders will have incredible access to data and insights – even being able to reinforce learning. There are new tools and ideas coming out now that will change forever how we think about business process, marketing and sales.

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Workbooks Analytics Territories Ideal Customer Profile 232

The Pipeline

JULY 29, 2011

The Pipeline Renbor Sales Solutions Inc.s Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Stored in BANTER , Business Acumen , Guest Post , Marketing , Proactive , Productivity , Sales 2.0 , execution. Sales and marketing lead generation tools follow this suit. March 2008.

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Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

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JUNE 30, 2014

To win in sales you, and your company, need a recipe for success. The ingredients to win in sales must be pure and of high quality to create a great, high-end, finished product. Here is what we believe it takes to compete with a strong solid sales team that closes the right deals with great sales velocity.

Hiring 247

Hiring Ideal Customer Profile Territories Commission 247

Sales Hacker

APRIL 10, 2018

The Winning By Design Blueprint Series provides practical advice for every part of a SaaS sales organization. In this blueprint, we take a tactical approach on how to build a go to market strategy. 5 Steps To Building Your Go To Market Strategy. Setbacks of using a 2-Stage inside sales organization.

Strategy 72

Strategy Lead Rank Marketing Segment 72

Hubspot Sales

APRIL 1, 2020

The Dyson AM09 Fan Heater was one of the results that came up when I searched "most efficient space heater" on Google. It's true across the board, and sales is no exception. That's why sales efficiency is one of the most important metrics for businesses to understand, track, and ultimately improve. Why Sales Efficiency Matters.

Sales Qualified Lead 90

Sales Qualified Lead Construction Inside Sales Sales Operations 90

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AUGUST 11, 2014

It is a brilliant marketing move to encourage someone driving by who is having to make a split-second decision to turn in and park. Inside, they are down to earth folks and really are not overly fancy. Finally I met a super helpful sales rep and they answered all of my questions. There was nothing left for me to do but buy.

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Buyer Ideal Customer Profile Google Twitter 213

Sales Hacker

AUGUST 7, 2020

Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. At Sales Hacker, we’re serious about diversity, and for that reason, we’ve compiled a list of 530+ female sales experts to consider for your next event. Sales Development. Sales Growth.

Demand Generation Agencies 121

Demand Generation Agencies Hiring Enterprise Enterprise 121

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OCTOBER 15, 2014

A mid-sized, mid-market company has some great advantages over a giant, slow-to-change organization when it comes to shifting to a more social approach to learn about your buyers and reach those buyers. A well-meaning sales rep can ruin an opportunity by blurting out – trumpeting – all that you do and why you’d be great for them.

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Social Selling Company Ideal Customer Profile Twitter 223

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FEBRUARY 4, 2015

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever. For example take Salesforce.com which is the predominant CRM tool sales teams use.

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Sales Enablement Merkle Tools Ideal Customer Profile 120

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AUGUST 21, 2014

Many mid-sized, mid-market companies have not invested in current technology to make their website effective for those buyers on the go. Google research has shown that 67% of mobile users are more likely to buy or engage with a mobile-friendly website, and that 57% won’t recommend a business with a poorly designed mobile site.

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B2B Google Ideal Customer Profile Compensation 231

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JULY 30, 2014

For some of us it is easy to be social in sales, for others it is an effort, and for a third group, a confusing idea. I have been meeting more and more leaders in mid-market companies who are simply confused about the value of having their sales reps focused on social selling because they don’t see the payoff. Close More Deals.

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How To Ideal Customer Profile LinkedIn Twitter 230

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MARCH 26, 2014

In order to find the right buyers and interact with them you need to firmly understand the market niche that you are going after and who your buyers are. Understanding Your Target Market . If they represent an untapped market niche, you could certainly look for more companies like them in the same industry / niche.

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Prospecting Ideal Customer Profile Lead Rank Lead Scoring 254

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JUNE 23, 2014

One of the very best ways to grow sales opportunities, and ultimately revenues, in your business is by having “real” ideas that solve issues for your prospective customer. Use buyer insight to grow sales). “b2b sales Insights” - About 201,000 results. Try this out as a buyer sometime. Close More Deals.

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Buyer B2B Ideal Customer Profile Vendor 203

OutboundView

JUNE 25, 2019

The term Outbound, as it relates to marketing, most commonly refers to reaching out in some way to engage a prospect about your products and services. Inbound marketing is essentially the opposite of outbound marketing, and refers to letting the customers come to you when they need you, most commonly through your website or social media.

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Outbound Direct Mail Marketing Social Media 34

CloserIQ

FEBRUARY 25, 2019

Where a career in sales is concerned, on-the-job experience is only part of the equation. Whether you’re a first-time job-seeker looking for a career in sales or a seasoned professional, there’s always something more you can learn. 1) Certified Professional Sales Person (CPSP). 1) Certified Professional Sales Person (CPSP).

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Hubspot SalesForce Social Media Google Analytics 59

MarketJoy

AUGUST 6, 2020

However, in the last decade Google Adwords, mobile-readiness, landing pages, web forms, and the marriage between sales and marketing has become table stakes for effective lead generation. According to Jennifer Nelson , president of jennymiranda, “AI, machine learning, and automation will greatly assist the sales force.

Lead Generation 105

Lead Generation Sales Qualified Lead Leads Marketing Qualified Lead 105

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JULY 17, 2013

That happened for me on Monday at the Sales 2.0 Conference Boston – a gathering of sales experts, practitioners, sales leaders and sellers all coming together to talk about what is the latest in professional selling. Lots of sales leaders say this – and I have heard it for years.

Hiring 192

Hiring B2B Video Lead Rank 192

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SEPTEMBER 30, 2014

From a sales tools perspective, I have seen productivity gains as well as losses. It seems that there are so many tools to help professional sellers and marketers. Lori Richardson is recognized on Forbes as one of the “Top 30 Social Sales Influencers” worldwide. Increase Opportunities. Expand Your Pipeline.

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Real Estate Compensation Vendor Intent 249

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DECEMBER 18, 2014

Expand market niche (70%). The businesses who participated all have annual sales revenues between $10M and $1B. When it comes to innovation (one of my interests within growing companies), it was interesting to see these statistics among the participant mid-market companies: 53% use cloud computing. New products (76%).

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Hiring Wireless Policies Travel 198

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SEPTEMBER 2, 2014

Today’s post is for sales professionals and sales leaders, because at one time or another everyone leads. You could not have been in New England this summer without hearing about the big Market Basket grocery chain and all of the turmoil when the board of directors fired their current president, Arthur T Demoulas.

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Lead Rank Lead Scoring Leads Marketing Qualified Lead 200

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JANUARY 8, 2015

This is the time of year that if you haven’t had your sales offsite for your sales team, you are probably working to pull it together quickly and simply. Key takeaway about having a sales offsite is that it MUST be valuable to the participants. A survey was done by our friends at Vorsight about sales kickoff meetings.

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Twitter Inside Sales Groups Survey 120

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AUGUST 26, 2014

Did you know you’re missing out on sales opportunities by having a poor mobile company website? 94% of digital marketing professionals surveyed agreed that personalization is “critical to current and future success” according to an eConsultancy study. We have run into many B2B websites lately that do not work well on mobile devices.

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B2B Revenue B2C Ideal Customer Profile 232

Vengreso

JANUARY 18, 2022

With digital selling taking over traditional sales methodologies, there has never been a more exciting time to be in sales. Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. What is Sales Prospecting?

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Tools Prospecting Top of Funnel Ideal Customer Profile 132