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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

Since marketers rely heavily on personal data to inform their campaigns, understanding how to adapt to these new privacy acts can be daunting. This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.) That’s what gets people more emotionally uncomfortable.”

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From An Agency Perspective: Marketing Steps To Grow Authority To Your CBD Brand

Pipeliner

CBD Marketing: 5 Tactics to Grow your Brand. The explosive growth in recreational and medical cannabis has led to intense competition in the market. The CBD market alone has a potential growth rate of nearly 30% by 2029. You will need to require a license from the proper government channels before you sell it though.

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ZoomInfo’s 2022 Sustainability Report Recap

Zoominfo

This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. And we donated more than $600,000 in platform licenses to numerous nonprofits and universities, a venture we plan to continue. Read the report here.

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Virtual Data Room Providers: A Guide to Secure Data Management

Pipeliner

Data Governance and Security: Evaluate native security features , data governance, and data quality management. Cost and Complexity: Consider the total cost of ownership, including licensing, infrastructure, maintenance, and support costs. It’s an ideal choice for those needing to maintain data consistency and quality.

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Are Employees Raving About Your Company? 

Smooth Sale

Pic Credit – CCO License Safe Working Environment It works to your benefit to demonstrate care for your employees, and part of showing that includes how you take care of the working environment. Remember, culture indicates your thoughts about your people, how you govern your actions, and where your priorities lie.

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Sales software for small business: 10 of the best options on the market today

PandaDoc

Start by examining the initial costs associated with the software, including licensing fees, setup fees, and any required hardware or infrastructure upgrades. Subscription or licensing model. Determine whether the software offers a subscription-based model or one-time licensing. Email marketing. Integration.

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A Primer on GDPR and Marketing Data Protection Best Practices

DiscoverOrg Sales

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. We think the GDPR, based on its plain language, does not apply to B2B marketing under this test, because the offer is to the employer, not the employee. The GDPR deadline is looming.

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