Pointclear
OCTOBER 24, 2017
In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead.
SBI
FEBRUARY 21, 2019
SalesTech Game Changers 4th Digital Magazine: 5 Executives Tell us How Their Solution Changes the Game for Sales. Each quarter we summarized their answers in this easy to read magazine. game changer. Definition of game changer. :a
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Sales and Marketing Management
JANUARY 4, 2019
He told me that he was reaching and having brief conversations with some prospects but those conversations went nowhere. He said he was trying to be consultative, to elicit details and to drill down on prospect objections. But no matter what he said or did, he would hear, “I’m not interested,” and a click as the prospect hung up.
Understanding the Sales Force
APRIL 8, 2013
Magazine ran an article on its website that I just can''t ignore. They are the ones that appear to be smartasses because they are making the claims and recommendations without benefit of having had a meaningful conversation with their prospects. Marketing, Advertising and Public Relations. It''s making my blood boil. Janitorial.
Smooth Sale
JANUARY 29, 2024
Nowadays, it can be easier to market on social media than via email, and we may think that social media has a far better reach. However, email marketing can be a far more invaluable tool, raising the issue that it is always best to examine all perspectives upfront. Email marketing works well for almost every part of the funnel.
Zoominfo
MAY 8, 2020
A survey by an online magazine Kitchn showed that 97% of grocery shoppers use a list. When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first.
SBI
NOVEMBER 6, 2018
In this quarterly magazine , in a glance, you can see how 10 executives answered that question. Sitting between the marketing automation and CRM platforms, it takes marketing qualified leads, then sales qualifies them, then passes them onto the CRM for pursuit. It’s a direct, to-the-point question. Net it out.
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