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Guide to Sales Automation: How to Streamline Prospecting

Zoominfo

We’ll keep it simple, Sales Automation in the process of leveraging software and artificial intelligence (AI) along with other digital tools to automate time-consuming sales tasks that normally take significant time away from selling activities. Sales automation tools are types of software that enables companies to automate the sales process.

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2023’s 19 Best Sales Prospecting Tools

Hubspot Sales

Effective sales prospecting is a multistep process that requires systematic prospect discovery, qualification, and outreach. In this post, you’ll learn the 19 best sales prospecting tools to help you engage with your ideal prospects. What Is a Sales Prospecting Tool? The Benefits of Sales Prospecting Tools.

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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

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Here’s Where Your GTM Strategy Is Failing

Zoominfo

It’s a unique, product specific, customer focused go-to-market strategy. A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market. It’s more than a product launch, but slightly less than an entire business model.

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How to Realign Sales Teams to Motivate a Remote Workforce

Sales and Marketing Management

Reevaluate Quotas to Fit the Changing Market . Businesses should look for ways to easily re-allocate quotas, based on factors such as how your customers and prospects are impacted by changes in the market. . Is top sales talent at risk of leaving if they can’t earn commissions? . Adapt Compensation Plans to Reflect Reality.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. In the early days of the pandemic, many companies and organizations slashed marketing budgets in the wake of dire uncertainty and widespread lockdowns. Still, virtual events were unchartered territory.

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How to Implement Account-Based Marketing and Why You Should

Crunchbase

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. That’s the premise behind account-based marketing (ABM). Topics covered in this article include: What is ABM marketing? What is account-based marketing (ABM)?