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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. Right now the biggest mistake a marketing leader can make in 2013 is to not invest in Content Marketing. These agencies claim benefits of having a team of highly trained and college educated writers.

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Top 5 Sales Rep Behaviors to Change in 2013 – with HR’s Help

SBI Growth

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. These are the behaviors to change among Sales Reps for 2013 followed by actions HR should take to help make this happen.

Education 303
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Operationalize Personas to Meet Your 2013 Goals

SBI Growth

Do you want to increase sales and meet your 2013 goals? In preparation of developing personas: - Educate the development team on the ideal customer profile, - Obtain all pertinent quantitative data, and. What kind of training will be required to launch the persona? - New habits and skills require training and coaching.

Meeting 288
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How Giving Money to Your CMO Will Save Your 2013

SBI Growth

This year is no different than years prior in that every VP of Sales is getting ready for the annual 2013 sales planning season. Your CMO will love you for it, and furthermore, you can now hold him accountable for delivering the number of opportunities down the funnel that you need to make your 2013 number. The answer: Marketing.

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Top Sales Academy Offers Online Sales Education

Score More Sales

This is an organization I have been a part of for several years and can attest to its professionalism and educational content. The post Top Sales Academy Offers Online Sales Education appeared first on Score More Sales. What if I told you the program was underwritten by sponsors so that there is no cost to you to participate?

Education 194
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New 2013 Sales Quota = HR Get Ready!

SBI Growth

Sales teams are getting their 2013 numbers. 2013 results will uncover some long-hidden flaws in the sales force. Well-designed onboarding programs use self-serve education modules. Have them train the rest of your team on this topic. If historical performance was used to set the new quotas, expect status quo.

Quota 257
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Top Sales Books to Read in 2013

Fill the Funnel

This years Top Sales Books to Read in 2013. In fact, I am convinced that the most successful sales people in 2013 will begin to think as much as a marketer as they do a sales person. Please note that my Top Sales Books to Read in 2013 does not include any of the “classics” in sales. Zig Ziglar.