The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. A cute marketing term that elevated the noise created by Sales 2.0, This often leads to the reality that the best potential buyers, those will benefit and deliver revenue as a result, are not in the market.

Demand Generation 295

Demand Generation Demand Generation Targets Sales Cycle Comparison 295

Score More Sales

DECEMBER 16, 2013

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.

Lead Rank 256

Lead Rank Lead Scoring Ideal Customer Profile LinkedIn 256

Score More Sales

DECEMBER 23, 2013

This varies depending on what your role entails, how full your pipeline is, how many opportunities you receive from referrals, and what your sales numbers are. CRM: Your CRM system will have to do’s for you (assuming you are setting next actions in your CRM system) – if not, START THIS in 2014. Increase Opportunities.

InsideView 238

InsideView Compensation Inbound Lead Rank 238

SBI Growth

JULY 21, 2013

When will Sales catch up with Marketing? CMO’s can help sales make the number in 2014. Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. A strength of the marketing discipline is a natural thirst for buyer insights.

Marketing 335

Marketing Top of Funnel Decision Maker Infusion 335

SBI

AUGUST 28, 2014

Want to accelerate your revenue marketing with tools that let you identify, prioritize and nurture leads? Perhaps you want tools that deliver rich content that lets you convert more prospects into leads and leads into opportunities. You’ll find them and more in our new Top Marketing Tools of 2014 guide.

Tools 137

Tools Sales Tools Media B2B 137

SBI

DECEMBER 29, 2014

2015 looks to be the most exciting year yet for sales and marketing solutions and for those who seek to improve their revenue. 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14. They’ll all be participating in this year’s Dreamforce 2014 event at the Moscone Center in San Francisco.

InsideView 127

InsideView Tools Decision Maker Twitter 127

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

A Sales Guy

DECEMBER 3, 2013

Last year I predicted that 2013 would be the year of hiring, that sales people would be on the move, freed from the downturn in the economy and feeling safe, I predicted sales people would start looking for new opportunities. For 2014, I’m predicting it will be the year of execution and strategy and most companies won’t be ready.

Strategy 115

Strategy InsideView Hiring Social Media 115

No More Cold Calling

DECEMBER 23, 2014

You don’t want to miss out on the joyful sound of children singing, or opportunities to connect with family and friends, or the heartwarming feeling you get when your kids or grandkids smile at you. I first started in marketing in 1987. But you will…unless you put your devices down and pay attention.

Face-to-face 276

Face-to-face Social Media Facebook Film 276

Your Sales Management Guru

JULY 14, 2014

2014-15: How will you stand out in the marketplace? Embedded as one of the key components in the marketing segment was building a vertical market using Cloud solutions to increase sales velocity, one of the sub-elements was using Thought Leadership Marketing to help you stand out in the marketplace. About the Author.

Lead Rank 80

Lead Rank Lead Scoring Microsoft Face-to-face 80

Hubspot Sales

OCTOBER 25, 2018

I've compiled a list of the best franchise opportunities to select from. And they support their franchisees with training and assistance with site selection, construction, operations, management, and marketing. It has invested heavily in market research to provide customers with the best service and experience. McDonald's.

Opportunity 143

Opportunity Real Estate Sports Loyalty 143

SBI Growth

OCTOBER 3, 2013

Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. In 2014, communicating with buyers is easier and quicker than ever.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?

Marketing 226

Marketing Telemarketing Scale Education 226

SBI Growth

AUGUST 15, 2013

Organizations that have achieved real sales and marketing alignment are as rare as unicorns. This is the time of year when leaders start mapping out 2014. Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” What percentage of leads should come from marketing?

Top of Funnel 282

Top of Funnel Marketing Lead Generation Face-to-face 282

SBI Growth

AUGUST 3, 2013

She’s a Marketing VP at a B2B logistics company. The former leader never fully supported or appreciated Kathy’s marketing team efforts. The sales force neglected to utilize marketing developed sales support materials. The sales force neglected to utilize marketing developed sales support materials. Meet Kathy.

Meeting 303

Meeting Top of Funnel Marketing Lead Gen 303

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. Tier 1: Champion Moves When the biggest supporter of your product moves to a new company, it’s a significant opportunity. But not all intent data is created equal.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

Understanding the Sales Force

SEPTEMBER 22, 2014

I asked the question, "Is this a sales or a marketing role?". The audience desperately wanted this to be a hybrid - someone who could do both the marketing and the sales. The marketer generates and posts content, performs some social selling, gets found, generates leads and works behind the scenes. They are different skill sets.

Inbound 205

Inbound Hiring Airlines Marketing 205

Increase Sales

OCTOBER 29, 2013

As I have written countless times, the purpose of marketing is to attract attention and begin to build relationships. When marketing is memorable, meaning you have created an emotional connection with your target audience, you will make money. The question is how do I make my marketing memorable for my small business?

Marketing 137

Marketing Small Business Small Business Promotion 137

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

Social Media 147

Social Media Media B2B Marketing 147

SBI Growth

OCTOBER 17, 2013

With 2014 on the horizon, new sales targets will soon be set. Your 2014 number will inform decisions about the makeup of your team next year. Discover the best way to make your 2014 number. Don’t miss the opportunity for an on-site session with your leadership team. Become world class and make your number in 2014.

Hiring 292

Hiring Follow-up Top of Funnel Analysis 292

SBI Growth

NOVEMBER 28, 2013

With it, you identify areas to improve so your team can make 2014’s number. It will also provide steps to undertake for making 2014’s number. What to do for 2014? Facilitate a meeting between sales and corporate leadership to propose your approach for ensuring 2014 strategy execution. What to do for 2014?

Lead Rank 275

Lead Rank Lead Scoring Sales Leadership Proposal 275

No More Cold Calling

NOVEMBER 21, 2013

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck.

Sales Qualified Lead 263

Sales Qualified Lead Lead Rank Lead Scoring Leads 263

The Pipeline

SEPTEMBER 3, 2014

Put it in your calendar now: Thursday, September 11th, 2014 2:00 pm Eastern. This is NOT another Marketing-Still-Sucks-Here’s-What-You-Need-To-Do-Better rant. Focus on opportunities to capitalize on social networks’ unprecedented data, reach, and resonance within each stage of the sales process. Social Sales. Modern Sales.

Top of Funnel 306

Top of Funnel Closing Guarantee Funnel 306

SBI

MARCH 5, 2013

What if today you were given notice that your sales quota will double in 2014. You are not allowed to hire new reps, nor can you rely on new products or new markets to hit the number. You don’t need anyone else to insist that you significantly increase revenue in 2014. I’m betting your answer is YES. How on earth will you do it?

Revenue 127

Revenue Hiring Decision Maker CRM 127

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Are your marketing campaigns generating the desired return on marketing spend? Background.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

SBI Growth

SEPTEMBER 28, 2013

Get your copy by siging up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute ". 69% of the population says it enhances the company’s market credibility. Here is a good opportunity to lead from the front. Leverage your network to help the organization make the number in 2014.

Decision Maker 328

Decision Maker How To Ideal Customer Profile Social Media 328

SBI Growth

SEPTEMBER 4, 2013

Your marketing strategy is not just about making the number this year. Great CMO’s set a strategy to make the number in 2014 and beyond. As the CMO you’ve done everything you can without the use of marketing automation. You now have the support of the CEO to modernize the marketing organization. Why would they?

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

SBI Growth

AUGUST 24, 2013

Your Reach on LinkedIn will be one of your best sales assets in 2014. These numbers leave little room for doubt: More referrals = more qualified opportunities = more sales. LinkedIn Profiles, Reach & Referrals is how you make your number in 2014. What else can you do to make the number in 2014? How do I know?

LinkedIn 310

LinkedIn Buyer Persona Referrals Networking 310

Your Sales Management Guru

JANUARY 27, 2014

2014: How will you stand out in the marketplace? Embedded as one of the key components in the marketing segment was building a vertical market using Cloud solutions to increase sales velocity, one of the sub-elements was using Thought Leadership Marketing to help you stand out in the marketplace. About the Author.

Lead Rank 72

Lead Rank Lead Scoring Microsoft Face-to-face 72

SBI Growth

OCTOBER 12, 2013

Most companies are in the heart of their planning process for 2014. Today’s post provides recommendations for revising your approach for 2014. There’s solid evidence that your Marketing counterparts are responding. 58% have increased their content marketing budget. Build the personas into your CRM. Follow @pseidell.

Buyer Persona 310

Buyer Persona Territories Compensation Buyer 310

Sales and Marketing Management

NOVEMBER 17, 2014

Issue Date: 2014-11-17. Now is an opportune time to identify and fix common mistakes that directly correlate to sales losses. Now is an opportune time to identify and fix common mistakes that directly correlate to sales losses. Author: John McGee, CEO OptifiNow. Teaser: The fourth-quarter sales push seems inevitable.

Opportunity 254

Opportunity Sales 254

SBI Growth

OCTOBER 10, 2013

Perhaps you implemented a new CRM, Marketing Automation or Enterprise based social network. You would leverage; buyer personas, buyer process maps, a custom sales process, assign the right people and build a marketing campaign. Participate and learn what top companies are doing to make the number in 2014. Author: John Staples.

Decision Maker 320

Decision Maker Buyer Persona Trends Buyer 320

SBI Growth

OCTOBER 29, 2013

Couple that with preparing for 2014 and you are maxed out. Schedule a review of your 2014 plan at your office here. The implications of you not being deeply engaged in 2014 planning are many: Bad Earnings — You get an unfair number. How You Avoid Losing the 2014 Battle. You are sprinting to finish the current year.

Territories 308

Territories Compensation Buyer Google 308

SBI Growth

DECEMBER 25, 2013

A top trend in B2B marketing is the adoption of the Marketing Operations role. Innovative CMO and CIO pairs will throw out the rule book when it comes to IT''s support of Marketing. The best marketers will understand that "Content Marketing" does not equal "Thought Leadership".

B2B 325

B2B Enterprise Enterprise Analytics 325

SBI Growth

SEPTEMBER 20, 2013

Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute.” Learn what SBI’s Discovery says about what top organizations will do differently in 2014. While educational, there’s a flaw: the leader hears everyone’s own version of the opportunities. Author: Mark Synek.

Hiring 310

Hiring How To Face-to-face Survey 310

Increase Sales

JANUARY 21, 2016

Social marketing is no different. When sales professionals and SMB owners decided to incorporate social marketing as one of several marketing channels, this is not a one time event or a sporadic action. To be successful using social marketing means every day you must be kicking your efforts toward the goal post.

Social Media 70

Social Media Marketing Ideal Customer Profile Journal 70

SocialSellinator

AUGUST 26, 2021

Snapchat has over 530 million active users, and it's a fun marketing tool, which is why it deserves a more prominent place in your marketing strategy. If you want to reach new customers and your target audience in their target market to improve ROI, you need to use Snapchat the right way. Check them out, too, if you want.

Social Media 98

Social Media Marketing Media Campaigns 98