2014 Planning Metrics for B2B Marketing Leaders
SBI Growth
OCTOBER 1, 2013
The Holy Grail of 2014 Planning: Marketing Contribution as a % of Total Revenue. The metric of choice in 2014 is centered around Marketing Contribution to revenue. Specifically the contribution % of Total Revenue and pipeline Opportunities. Find out how your 2014 plan stacks up against world-class plan outcomes.
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