DiscoverOrg Sales

JANUARY 29, 2018

May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect. General Data Protection Regulation, Regulation (EU) 2016/679, April 27, 2016 (“GDPR”), Article 3.). Download a PDF of this document. The GDPR deadline is looming.

Data 215

Data Marketing Ideal Customer Profile B2B 215

Increase Sales

DECEMBER 28, 2015

With the New Year of 2016 just 5 days away, now is the time to begin to increase sales. Actually much of this probably should have been started 30 to 90 days ago, but there is still time to make 2016 far better than 2015. Here are some steps to ensure your path to a better 2016 sales year. Step 5 – Hone Your Tools.

Top of Funnel 70

Top of Funnel Ideal Customer Profile Funnel Lead Rank 70

The Pipeline

OCTOBER 20, 2016

It seems prospecting is back in style, we’re talking proactive, resource and process based methodical approach to professionally engaging with potential buyers, by leveraging all the tools and techniques available to them. That’s what makes the book a must read for anyone looking to succeed in prospecting.

Prospecting 120

Prospecting Face-to-face Call-back Cold Calling 120

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

DiscoverOrg Sales

DECEMBER 4, 2017

In fact, according to the CSO Insights 2016 Sales Enablement Optimization Study , the number of businesses with a dedicated enablement function has increased from 19% to 33% since 2013. What this means is that sales, marketing, and service processes need to be based on the needs, wants, and expectations of customers. Two things.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Customer Centric Selling

OCTOBER 14, 2015

Sales Tips: How to Step Up Your Prospecting for 2016. Even in our recent 2015 CCS® Index, 50% of salespeople indicated cold calling as the least effective method of prospecting. Utilizing productivity tools like LinkedIn ‘activity’, Google Alert, PRNewswire, Lead411, etc. No wonder salespeople hate it.

Prospecting 40

Prospecting InsideView How To Cold Calling 40

Partners in Excellence

OCTOBER 1, 2016

Many of the tools we leverage every day, the workloads we impose on ourselves and people, and how we do our tasks limit our impact and effectiveness. The most appropriate stories in introducing ourselves to prospects are very different than those we use in presenting our solutions, closing, and even after we’ve gotten the order.

Top of Funnel 48

Top of Funnel Conference Funnel Inside Sales 48

Sales and Marketing Management

JULY 24, 2020

Here’s how to inspire your millennial and Gen Z sales reps using mission-driven prospecting gifts and employee recognition. Boost Sales Enablement with a Meaningful Prospecting Gift. A great mailer can spark delight and organic interest from a prospect. Engage Both Your Employees and Your Prospects Through Gifting.

Incentives 227

Incentives Incentive Motivation Demographics 227

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. What does that say about your team’s prospecting prowess? This does, however, explain why prospecting is so challenging for most sales teams. In 2016, it was 53.3 In 2015, 43.6

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Sales and Marketing Management

JUNE 8, 2020

Here’s how to inspire your millennial and Gen Z sales reps using mission-driven prospecting gifts and employee recognition. Boost Sales Enablement with a Meaningful Prospecting Gift. A great mailer can spark delight and organic interest from a prospect. Engage Both Your Employees and Your Prospects through Gifting.

Incentives 227

Incentives Incentive Motivation Demographics 227

SBI

JANUARY 6, 2022

Sales enablement is a process that utilizes modern sales enablement tools to provide sales teams with the resources necessary to bring more and more sales opportunities to closure. To do this, it is best to answer questions such as: What does the salesperson focus on in their marketing activities? What is sales enablement?

Sales Enablement 150

Sales Enablement Engineering Scale Tools 150

DiscoverOrg Sales

JUNE 14, 2017

At the beginning of 2016, Anthony had a heart-to-heart talk with his supervisor and was inspired during the company’s annual January Sales Kick-off. In August of 2016, DiscoverOrg’s leadership decided to split the sales in into dedicated inbound and outbound teams. “It Chili Piper is an intelligent calendar tool.

Inbound 227

Inbound Outbound Ideal Customer Profile Outbound Sales Team 227

LeadFuze

JUNE 3, 2021

What is Account-Based Marketing. Account-based marketing (ABM in the rest of the text) is a B2B strategy that focuses not on the attempt to reach a wide audience but to cultivate high-value relationships with specific businesses. When you prioritize these prospects, you develop a customized approach to each of them.

Account Based Marketing 97

Account Based Marketing ROI Account Marketing 97

The Bridge Group

APRIL 4, 2019

2016 was the year that strategic outbound and account-based approaches stepped out from behind the inbound shadow. Over the last 3+ years, the thinking, the tools, and the tactics have continued to evolve. I like this definition of ABR: a coordinated go-to-market strategy to land and expand target account.

Account 50

Account Account Based Marketing Scale Outbound 50

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. 2) Central IT is Irrelevant? - You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. YoY increase from 2015. Why Change Now? –

ROI 53

ROI Decision Maker Proposal Forecasting 53

Sales and Marketing Management

DECEMBER 6, 2016

Issue Date: 2016-12-07. Teaser: The Three Vs of sales tools - voice, video and virtual reality - will only continue to strengthen the buying experience for your prospects and further enable your sales team. Author: Sean Alpert. Here's why it's important to embrace them. Here's why it's important to embrace them.

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Video Sales Tools Tools Prospecting 120

Sales and Marketing Management

JANUARY 23, 2019

More online users have turned to smartphones and tablets as their primary browsing devices, forcing web administrators to rethink their marketing strategies, particularly optimizing their websites for mobile. Multiple market studies have proved that AMPs rank higher on mobile than any other web pages.

Lead Rank 196

Lead Rank Lead Scoring Google Guarantee 196

Allego

MARCH 9, 2023

Today’s sales enablement market looks drastically different from the market of 10 years ago. This revelation caused the definition of sales enablement to change, led to a revolutionary new way of learning, and pushed the sales enablement market in a new direction. They need a comprehensive sales enablement platform.

Sales Enablement 62

Sales Enablement Industry Marketing Video 62

Hubspot Sales

MAY 30, 2023

Then, we’ll give you a tour of the top generative AI tools for sales teams with highlights and pricing. How Generative AI Can Help Teams Sell Faster Generative AI Tools for Sales Teams Generative AI in Sales Today First, let’s cover what generative AI is. 74% of sales pros use some form of AI/automation tool. Research (16%).

Lead Rank 99

Lead Rank Hubspot Microsoft Lead Scoring 99

Partners in Excellence

MARCH 12, 2024

Preface : When I met John Nardell a years ago, he was an eager but relatively new AE for a company selling DevOps tools. ” Why I’m so interested in Selling John Nardella When I was in business school, I never thought about selling; instead, I considered various roles such as finance, accounting, marketing, real estate, and economics.

SAP 73

SAP Real Estate Enterprise Enterprise 73

Sales and Marketing Management

MARCH 26, 2018

Author: Steve Randazzo Once upon a time, trade shows were deemed the kings of B2B marketing events. Top business leaders flocked to convention centers to learn about new equipment, technology and other tools. Others, like the Food Marketing Institute show in Chicago, have disappeared entirely.

Trade Show 180

Trade Show Decision Maker Travel Hotels 180

Sales and Marketing Management

MAY 3, 2018

Author: David Sill, DiscoverOrg As sales and marketing professionals try to navigate a world increasingly crowded by new technology, which can admittedly automate and streamline many aspects of our work, sometimes there is simply no replacement for making a human connection. According to a 2016 Reuters article, an online survey of 400 U.S.

Cold Calling 220

Cold Calling Survey Education Research 220

The Pipeline

JANUARY 14, 2020

In 2016, approximately 854,000 Canadian car commuters spent at least 60 minutes traveling to work. Versus the common practice of starting with the product, then shoehorning in the prospect. Absent the product; the only thing left to talk about is what does the prospect wants to do? One of those is thinking.

Lead Rank 250

Lead Rank Lead Scoring Buyer Objections 250

The Brooks Group

NOVEMBER 2, 2015

The key to building an all-star team in 2016 is having the right people in the right positions, doing the work they were naturally wired for. As your team plans for growth in 2016, you’ll want to make sure you’re putting the right people in leadership positions. NOTE: Our sales training tools are designed to make your life easier.

Hiring 40

Hiring Ideal Customer Profile Promotion Salary 40

Crunchbase

FEBRUARY 25, 2021

Industry: Productivity Tools, Scheduling, Software. About Calendly: Founded in 2013 by Tope Awotona , Calendly is an automated scheduling tool that takes the work out of connecting with others so that its users can accomplish more. HQ: Atlanta, Georgia. Funding: Raised a $350 million Series B on Jan. Lead Investor: OpenView.

Company 95

Company Automotive Sales Qualified Lead Software 95

SalesLoft

MARCH 3, 2016

We can barely contain our excitement for Rainmaker 2016. We’re looking forward to welcoming you — our Rainmaker attendees — and introducing you to the best way to integrate your sales development tools: The Sales Development Cloud. Anything we can do to make your Rainmaker 2016 experience one for the books!

Top of Funnel 52

Top of Funnel InsideView Hotels Account 52

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Sales and Marketing Management

JUNE 16, 2017

Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. Lesson #1 : To expand market share, use “what if” analysis to leave your comfort zone and create new opportunities. Airbnb penetrating Craigslist’s marketplace.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

Hubspot Sales

MAY 3, 2021

LinkedIn's some 722 million members make for a massive pool of data that could provide sales organizations with invaluable guidance about potential opportunities and ideal prospects. LinkedIn Sales Insights is tailored toward Sales Operations and Sales Managers to plan sales and go-to-market strategies.

LinkedIn 132

LinkedIn Buyer Persona Microsoft Analytics 132

DiscoverOrg Sales

JANUARY 31, 2019

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. This is most important when your sales team hears “news” about a target account – and that news seems to indicates that your prospect is about to make a purchase. Take advantage of the many available tools.

Data 133

Data Hiring Vendor Face-to-face 133

SalesLoft

JUNE 12, 2017

The SaaS market is poised to surpass $112.8 Technology tools have become a ubiquitous part of modern business. When a new strategy or project is assigned to a business manager, their first reflex is often to look for a tool to help them accomplish it. billion by 2019, according to IDC research. How to Do It Right.

Sales Enablement 52

Sales Enablement Tools Distribution Face-to-face 52

Tenfold

JULY 18, 2017

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth. What Isn’t Working?

Direct Mail 75

Direct Mail Marketing Lead Rank Lead Scoring 75

SBI

JUNE 25, 2020

Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. For companies’ sales and marketing teams, this could mean changing messaging, altering their inside sales strategy, or re-thinking the kinds of businesses they’re targeting.

Scale 120

Scale Buyer Case Study Banking 120

Janek Performance Group

NOVEMBER 8, 2021

Since its acquisition by Microsoft in 2016, it has evolved into the go-to-platform for sales professionals. Salespeople can connect with prospects, research customers, and get notified of job changes and company updates. Nothing worse than calling a prospect from your CRM and hearing, “They do not work here any longer.”

Social Selling 117

Social Selling LinkedIn Guidelines Ideal Customer Profile 117

SBI

SEPTEMBER 23, 2021

Filip : Undoubtedly, the pandemic has inspired creativity and ingenuity in sales and marketing teams across the globe. Crescendo is their presentation tool during these virtual meetings. There can be several reasons why either the entire team or just certain individual users do not adopt the Sales Enablement tool as expected.

Collateral 87

Collateral Face-to-face Sales Enablement Trade Show 87

DiscoverOrg Sales

NOVEMBER 17, 2016

Holger Schulze is an experienced B2B tech marketer and advisor for SaaS, marketing / sales automation and cybersecurity vendors. What impact or insights into the market are you hoping to uncover with this survey? Is it evolving like the marketing technology stacks have? Below are the highlights from that interview.

Scale 120

Scale B2B Trends Lead Rank 120

Sales Hacker

MAY 24, 2023

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. Tito and host Colin Campbell also touch upon the concept of a sales champion and how to find the ideal champion within a prospect’s organization. AltiSales takes company culture quite seriously.

How To 84

How To Decision Maker Retention Referrals 84