Steven Rosen

MAY 10, 2017

6 FREE Sales Management Training Webinars . The #1 driver of performance in sales organizations are front-line sales managers. The STAR Sales Management Development Survey found that only 50% of sales managers were receiving on-going training and development in core skills. Sales Management Challenges.

Webinar Metrics 260

Webinar Metrics Sales Management Hiring Training 260

DiscoverOrg Sales

JANUARY 1, 2018

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. CASE STUDY] Data-Agnostic?

Trends 184

Trends Advertising Advertising Survey 184

Partners in Excellence

OCTOBER 1, 2016

What I’m Studying : I’ve become fascinated with conversationbots. I’ve started studying Deep Thinking, with these two books: The Shallows: What the Internet Is Doing to Our Brains. After that foundation, he goes in to great detail in how to create powerful sales stories.

Top of Funnel 48

Top of Funnel Conference Funnel Inside Sales 48

Salesmate

SEPTEMBER 15, 2021

Social media is an integral part of every marketing strategy. However, there’s a myth that says B2B social media marketing isn’t effective. The sole reason is this myth that mentions the ineffectiveness of B2B social media marketing. So, how do you perfect your marketing strategy? Seth Price . Brittany Hardy

Social Media 98

Social Media Media B2B B2C 98

Sales 2.0

APRIL 8, 2016

Do Your Sales People Understand The Objective Of Your Content? The other day, I downloaded an outstanding market research study. It was entitled, 2016, The State Of Marketing. I’ve actually wondered about the best messaging to follow up on an ebook download and David makes it very obvious how to do it.

Follow-up 150

Follow-up How To eBook Study 150

Sales and Marketing Management

JUNE 19, 2018

Author: John Ruhlin Decades ago, sales professionals hit upon a mantra to understand how to woo prospects: “What’s in it for me?” Look no further than a recent DiscoverOrg study on buyer personas. Such a negative viewpoint only fosters a feeling of distrust for sales experts, making it tough to close deals and garner referrals.

Referrals 219

Referrals Journal Buyer Persona Study 219

Partners in Excellence

MARCH 19, 2016

First, thanks to everyone who took the time to provide feedback and ideas on some of the things I covered in last week’s Bits And Pieces ( March 12, 2016 ). Beyond The Sales Process, 12 Proven Strategies For A Customer Driven World , Steve Andersen and Dave Stein. This weeks bits and pieces. The Curious Mind , Brian Grazer.

Ideal Customer Profile 48

Ideal Customer Profile Webinar Metrics Inside Sales Hotels 48

The ROI Guy

JANUARY 3, 2017

As we enter the New Year, a look back at what we can learn from the most popular Frugalnomics Survival Guide articles of 2016: Gartner: buyers Demand Less Pitch, More Value-Story According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.

Decision Maker 45

Decision Maker ROI Survey Consumer 45

DiscoverOrg Sales

JANUARY 31, 2019

The accusation of “fake news” has risen to the forefront of American consciousness, thanks to the 2016 U.S. ” In sales, accuracy is paramount. This is most important when your sales team hears “news” about a target account – and that news seems to indicates that your prospect is about to make a purchase.

Data 133

Data Hiring Vendor Face-to-face 133

Sales and Marketing Management

APRIL 13, 2017

Author: Ian Levine, Chief Sales Officer, RO Innovation The modern B2B sales and marketing journey has evolved. In fact, 2016 data from CEB shows that the average buying group has increased from 5.4 It can be even larger for enterprise sales deals. individuals to 6.8. It means 6.8 How peer-to-peer selling works.

Top of Funnel 189

Top of Funnel B2B Strategy Referrals 189

No More Cold Calling

OCTOBER 13, 2016

Eliot Burdett, CEO of Peak Sales Recruiting, explains why in this month’s guest post. Have B2B sales reps gone the way of CD players, the Rolodex, and analog radio—replaced by technology that gets the job done faster and better? Fears also rose over technology stealing sales jobs following the advent of both the phone and internet.

B2B 120

B2B Hiring Social Media Pharmaceuticals 120

No More Cold Calling

AUGUST 24, 2017

Are sales managers really at fault? You don’t hear that phrase very often anymore, but account based sales reps still carry a bag. percent of sales reps made quota in 2016. The problem is that many sales managers were raised in Sales 1.0 They don’t have the skills or tools for success in a Sales 3.0

Hiring 214

Hiring Account SalesForce Quota 214

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

Sales and Marketing Management

MAY 3, 2018

Author: David Sill, DiscoverOrg As sales and marketing professionals try to navigate a world increasingly crowded by new technology, which can admittedly automate and streamline many aspects of our work, sometimes there is simply no replacement for making a human connection. Why Cold Calling Is Still Relevant. Modernizing a Cold Call.

Cold Calling 220

Cold Calling Survey Education Research 220

Sales and Marketing Management

JUNE 16, 2017

Sean Ellis, a seasoned marketing leader, entrepreneur, angel investor, originally defined a “growth hacker” as "a person whose true north is growth.”. Lesson #1 : To expand market share, use “what if” analysis to leave your comfort zone and create new opportunities. The most famous example? Airbnb penetrating Craigslist’s marketplace.

Penetration 153

Penetration Case Study Lead Rank Hotels 153

No More Cold Calling

FEBRUARY 15, 2018

At most companies, the sales process is a balancing act that doesn’t always work so well. It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. This does, however, explain why prospecting is so challenging for most sales teams.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. And its not just your direct sales reps that have the issue.

ROI 53

ROI Decision Maker Proposal Forecasting 53

Partners in Excellence

MARCH 12, 2024

Like others who’ve offered their stories, John has a clear purpose: “Each sale represents not just a key performance indicator but also an opportunity to enhance someone’s life.” My brother was studying industrial engineering at USC and conducted his senior project on the company for his ERP class.

SAP 73

SAP Real Estate Enterprise Enterprise 73

Pipeliner

AUGUST 18, 2020

If I wanted to become a world-class boxer, I might study Muhammad Ali’s or Rocky Marciano’s boxing techniques. Take a forward-looking view at the mindset of sales leaders and how they use the resources available to them. When it comes to sales, you should be asking, “How are these companies handling their sales?

Company 98

Company Sales Outsourcing Hiring Telemarketing 98

Sales and Marketing Management

APRIL 6, 2016

Issue Date: 2016-03-01. Teaser: Women possess many innate skills that are a good fit for today's B2B sales environment, and studies show as a group they outperform their male counterparts in a number of important metrics. But many companies are lagging in putting women in sales leadership roles. Author: Paul Nolan.

Sales Leadership 120

Sales Leadership B2B Study Groups 120

Tenfold

JULY 18, 2017

To grow a business these days, one needs to understand why traditional sales and marketing strategies are failing and how to develop a sales marketing strategy that works. What is Sales Marketing? A well-crafted combination of sales and marketing is necessary for successful business growth.

Direct Mail 75

Direct Mail Marketing Lead Rank Lead Scoring 75

Sales and Marketing Management

JANUARY 23, 2019

More online users have turned to smartphones and tablets as their primary browsing devices, forcing web administrators to rethink their marketing strategies, particularly optimizing their websites for mobile. Multiple market studies have proved that AMPs rank higher on mobile than any other web pages.

Lead Rank 196

Lead Rank Lead Scoring Google Guarantee 196

Sales and Marketing Management

JANUARY 23, 2019

Comparing the results from 2015/2016 with 2017/2018, CSR is actually up two points across all regions. The most recent index study is a joint effort of The Society for Incentive Travel Excellence (SITE), Incentive Research Foundation (IRF), and Financial and Insurance Conference Professionals (FICP).

Incentives 159

Incentives Incentive Travel Nonprofit 159

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Sales and Marketing Management

JUNE 8, 2017

Additionally, sales and employee programs tend to outpace channel and customer programs in their use of individual travel regardless of company size. This data is from the Incentive Marketplace Estimate Research Study published by the Incentive Federation and available at IncentiveFederation.org.).

Travel 205

Travel Incentives Incentive Lead Rank 205

Sales Hacker

OCTOBER 31, 2018

At least 69 percent of businesses invest significant time and money into email marketing, according to a recent survey by business news website The Manifest. In short, it’s important that marketers stay on target. The need to create personalized marketing messages isn’t new; it grew as a natural extension of the dot-com boom.

Email Marketing 68

Email Marketing Buyer Persona Marketing Lead Rank 68

Sales and Marketing Management

SEPTEMBER 14, 2017

Author: Jim Fowler Buzzwords don’t get much buzzier than account-based marketing. Marketers in the B2B space are all about it, and there’s data to back that assertion up. That’s why, as a marketer, you'll get more mileage from your materials by employing ABM to court many similar accounts rather than just one.

Account Based Marketing 168

Account Based Marketing Jigsaw Campaigns Account 168

InsideSales.com

JULY 15, 2020

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. Related: WHAT C-SUITE EXECS REALLY THINK WHEN CONTACTED BY INSIDE SALES REPS.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

SBI

JUNE 25, 2020

Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. This trend has collided with the workplace effects of COVID-19, in that not only are we in an exclusively virtual sales environment, but budgets are under greater pressure.

Scale 120

Scale Buyer Case Study Banking 120

SugarCRM

MAY 11, 2016

S MB Marketers with a MAP and supporting processes are nearly 3 times more likely to have strong communication with sales. The company also published an eBook, The SMB Marketing Automation Blue Book detailing these findings, available here. Simply Having Marketing Automation is Not Enough. It’s All About Leads.

Study 20

Study Lead Rank Marketing Lead Scoring 20

No More Cold Calling

APRIL 1, 2016

To express my gratitude and celebrate this milestone, I am offering my No More Cold Calling book for 99 cents from the Kindle store for one day only: April 14, 2016. Then they write and tell me their sales organizations have been transformed, with a close rate of well more than 50 percent. But sales reps have work to do as well.

Referrals 120

Referrals Cold Calling Sales Qualified Lead Social Media 120

Sales and Marketing Management

DECEMBER 17, 2018

From medical device sales to telco call centers, teams play a critical role in pre- and post-sales efforts, especially when getting the job done requires effective, high-speed interaction. Google spent two years studying 180 teams and discovered five elements that drive performance. Organize the team to maximize effectiveness.

Incentives 149

Incentives Incentive Compensation ROI 149

Sales Training Connection

NOVEMBER 10, 2016

Companies spend a tremendous amount of time, money and effort every year to improve the productivity of their sales teams. The intervention strategies range from sales training efforts to coaching initiatives to sales tools to marketing materials. Other studies have reported the figure to be a low as 10%.

Top of Funnel 101

Top of Funnel Funnel Face-to-face Ideal Customer Profile 101

Mindtickle

MAY 2, 2018

Plus, according to CSO Insights 2016 Sales Enablement Optimization Study, only 49% of study participants had Sales Enablement Content Management solutions with adoption rates of 76% or better. What is sales content management? A broad variety of content is needed for salespeople throughout the sales cycle.

SalesForce 52

SalesForce Sales Cycle Study Sales Enablement 52

SBI

FEBRUARY 20, 2018

In this series, we ask Sales Tech Executives to describe how their solution can change a sales organization in a significant way. We call it Sales Tech Game Changers. This week I interview Chris Heinrich , VP of Enterprise Sales for Adobe Sign. Reduction in sales contract cycles by an average of 2 weeks.

Microsoft 139

Microsoft ROI SalesForce How To 139

DocSend

MARCH 16, 2018

Sales enablement is a rapidly growing trend, with the potential to significantly transform business results for the better. Yet, some business leaders continue to resist the trend, while others remain unsure of the ways in which a sales enablement initiative can benefit their organization. The study found that, on average, only 57.7%

Sales Enablement 68

Sales Enablement Strategy Hiring Quota 68

Sales and Marketing Management

MAY 1, 2017

Author: Erica Abt One of the most common complaints of frontline sales managers is employee turnover. According to a 2016 study by Radford, “[ sales] employee turnover is once again at five-year highs across most of the technology and life sciences sectors. Offered a better compensation package. Bad Leadership.

Lead Rank 136

Lead Rank Lead Scoring Compensation Retention 136