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Google thyself!

Sales 2.0

They Google you (as well as your company.). Linkedin’s 2017 research found that 39% of B2B buyers consider trust in the relationship with the sales person as the biggest reason to ink a deal—the #1 factor. Many of them will Google you or look you up on Linkedin. Type your name into Google now and see what you see.

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Why Product-Agnostic Content Wins in B2B Marketing

Sales and Marketing Management

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content.

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20 Best Business Books of 2017

Hubspot Sales

20 Best Business Books of 2017. Adaptive Markets. One of the bits of advice we hear most from sales pros and entrepreneurs on the Sales Blog is, “ You’ve got to be reading.” To help you stay at the top of your game, I’ve rounded up the top business books of 2017. 20 Best Business Books of 2017. Principles.

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The Adapter’s Advantage: Bill Harmon on Selling With Greater Purpose

Allego

Listen and Subscribe Now: Apple Podcasts | Google Podcasts | Spotify | TuneIn. In his role, Harmon leads the health and wealth sales, distribution and relationship management teams at Voya. Prior to this role, Harmon oversaw all aspects of Voya’s Corporate Markets business, which includes 401(k) and non-qualified plans.

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7 Must-Have Automated Documents for Sales Success

Learn why automating your documents is key to sales success. Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation.

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Why a Good Economy Can Be Bad for Sales Teams

No More Cold Calling

A strong stock market often makes salespeople lazy. That’s the question I asked myself as we welcomed in 2017. And that could be a problem for sales teams. Last time the stock market was on the rise, companies hired at an unparalleled pace. What This Means for Sales Teams. Will the Dow Jones index hit 20,000?

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29 Types of Trigger Events and How to Track Them

Hubspot Sales

Timing is everything in sales. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.