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Marketing Leadership: Top 10 B2B Marketing Articles of 2017

SBI Growth

We segmented our subscribers by marketing leadership. What’s unique about this top 10 list? This is a top 10 list of the most viewed articles by Chief Marketing Officers and VP’s of Marketing. How Top CMOs Quantify Marketing Investment with.

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6 Segmentation Strategies to Increase Your Email Marketing Conversions

Connext Digital

Modern email marketing—as with most things—relies on providing a personalized user experience, and this can be made easier with an email segmentation list and a reliable email blast service. Segment by Location. With this email segment, you’ll also know which local offers and promos to send. Segment by Demographics.

Segment 63
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InsightSquared’s Dreamforce 2017 Sessions for Sales & Sales Operations Professionals

InsightSquared

Last week, our CMO Joe Chernov explained why InsightSquared is going “all-in” at Dreamforce 2017. As part of our increased presence this year, we are teaming up with customers, partners and industry experts to host three interactive break-out sessions throughout the week.

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B2B ABM: Seven Sales & Marketing Tips for 2017 - Tip #3 Should Marketing Be All In On Inbound?

Pointclear

Yes, you can customize your content, triggers and lead registration assets to focus on a particular, designed customer segment. 2017 begins the era of accountability and more outbound programs will be layered in to marketing mixes due to growth in Account-based Marketing and for scale. Don’t be all in on inbound marketing.

Inbound 100
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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It’s All About Your Buyer’s Situation

Sales and Marketing Management

Issue Date: 2017-03-01. In this case, multiple personas and other forms of hyper-segmented messaging won’t relieve the complexity—they will aggravate it. In this case, multiple personas and other forms of hyper-segmented messaging won’t relieve the complexity—they will aggravate it. Author: Tim Riesterer.

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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. The tools you use to build, send, and segment your emails are vital to the success of your program. With the right tools, email segmentation provides ample opportunity to engage prospects with targeted content. The reason for this is simple. Where are your emails falling short?