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8 Sales Enablement Predictions for 2018

Sales and Marketing Management

As sales organizations look to succeed in 2018 and beyond, they need to stay abreast of important trends that will impact how – and how successfully – their reps sell. According to SiriusDecisions, more than one in three (36%) high-performing reps cite a lack of role-based training as an impetus for leaving their company.

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. For sellers, context is everything. FinancialServices. Insurance. ITServices.

Company 156
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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

There’s no arguing that AI is already ubiquitous in the daily lives of consumers. What can we actually expect from AI in the sales and marketing technology in 2018? With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020.

B2B 150
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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. A Lack of Training. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The Rise of Cross-Functional Teams.

Marketing 252
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The Biggest Sales Excuses You Need to Stop Making in 2018

Sales Hacker

It may not reflect immediately on top line figures, but their follow through moves the needle on other metrics — productivity, discovery of new tools or techniques, and sharpened selling skills — any one of which will eventually translate to higher performance and attained goals. Get additional training to improve skill sets.

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The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The answer has little to do with the technology itself.

Marketing 130
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Sales Managers: The Software Stack To Turbocharge Your Team in 2022

Gong.io

It was published in early 2018. . As the remote technology options have grown — and become easier to use for all, become more ubiquitous, and so on — there is less of a reason to jump in your car or hop on a train or plane to visit a future customer. Onboarding and training: Remote. Reason #1: Your buyers have changed.

Software 118