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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. and grow?—?their

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100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Top 10 Most-Prospected-to Industries of 2018. For sellers, context is everything. FinancialServices. Insurance. ITServices.

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10 Most-Read Sales Articles of 2018

Zoominfo

The conclusion of 2018 not only allows us to look back and fine-tune our business strategies, but it also affords us the opportunity to reflect on a few things we got right this year. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. So, allow us to indulge.

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15 Indispensable Company Research Tools for B2B Sales Reps

Zoominfo

In fact, access to the right research tools and information can make or break your ability to identify target accounts, personalize a sales pitch, and ultimately, close deals. For this reason, we’ve put together the ultimate list of company research tools for sales reps. This next tool is a no-brainer. Let’s get into it!

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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June 2018 B2B Blog Post Round-Up

Zoominfo

This month’s edition features content related to ABM, branding, customer experience, marketing reports, and so much more. But the question is: How are these two things—branding and customer experience—related? You don’t want to overwhelm your SDRs with “tool confetti”. Enter: Data-driven Public Relations.

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Artificial Intelligence for B2B Sales & Marketing: Reality vs. Hype in 2018

DiscoverOrg Sales

What can we actually expect from AI in the sales and marketing technology in 2018? With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020. The same principle applies to the AI tools that are making their way into your sales and marketing systems.

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