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How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. Now, imagine two prospects working for different organizations. Not so much.

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How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. Not All Web Traffic is High Quality Back in 2018, 90% of B2B customers reported investigating between two and seven sites before they made a purchase. One business is an ideal fit. Not so much.

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Benefits of Territory Mapping Software

Xactly

Sales territory mapping software offers more benefits than sales managers may realize. The perspective you get from territory mapping software gives way to previously unseen patterns and insights that just don’t populate through spreadsheets alone. Do You Need Territory Mapping Software? Take Assessment. The answer?

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B2B Programmatic Advertising for Beginners

Zoominfo

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. It’s rare for any software to work in a vacuum these days.

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The Beginner’s Guide to Programmatic Advertising

Zoominfo

Defined, programmatic advertising is the use of data-driven software to automate the buying and placement of digital ads, including online desktop display, mobile, video, etc. programmatic spending is predicted to grow by more than 20% to $39 billion in 2018. The biggest change? Programmatic advertising. billion in 2017.

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The Three Attributes of Good Messaging and Positioning

Sales Hacker

Take a look at these contrasting statements: GTMfund is an early-stage venture capital firm investing in pre-seed to series A software companies. When you look at how to segment your audience for messaging, consider these three broad categories: Industry: This is your wider audience that cares about who you are and what you do.

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Customer Engagement Strategies for Millennials

LeadBoxer

Properly Segment Content. In fact, a 2018 survey showed that 13% of Millennials are decision-makers in B2B purchasing. Properly Segment Content. Another smart tactic is to ensure your content is segmented effectively. Content segmentation involves positioning your website to effectively convert visitors into buyers.