Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. billion in 2020 to $33.3

Data 130

Data Marketing Scale Analysis 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Sales and Marketing Management

DECEMBER 21, 2020

Author: Tom Pisello If there's one thing that's true about 2020 it’s that everything changed. For sales, 2020 brought on restrictions and social distancing, leading to less face-to-face interactions and remote sales. With 2020 behind us, here’s what I expect to see in 2021. The ongoing death of the traditional PowerPoint.

Face-to-face 177

Face-to-face ROI Proposal Fashion 177

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. That leaves the labor force one percentage point below its February 2020 level, showing some lingering effects of the pandemic.

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

Email Marketing 130

Email Marketing Benefit Webinar Metrics Marketing 130

Sales and Marketing Management

SEPTEMBER 28, 2020

Sales and marketing teams have been slashed, and pipelines are running dry. Businesses must take aggressive action to spur an economic bounceback in 2020. to April 2020, the number of active business owners in the United States plunged by 3.3 The impact of these changes is highlighted in the marketing segment.

Small Business 317

Small Business Small Business Lead Rank Sales Qualified Lead 317

Crunchbase

MARCH 16, 2020

First we discussed the key drivers of change she sees for the coming year: All B2B companies, no matter their size or digital maturity, will make sales enablement technology a priority in 2020. Marketing leadership will play a more crucial role in sales enablement leadership and ownership. Prioritize Sales Enablement Technology.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

The Pipeline

JANUARY 28, 2020

What we call something will determine how we look at it, act, and react as a result. According to WiKiDiff: “As nouns the difference between disruption and interruption is that disruption is an interruption to the regular flow or sequence of something while interruption is the act of interrupting, or the state of being interrupted.”

Cold Calling 344

Cold Calling Buyer Persona Decision Maker ACT 344

SalesforLife

MAY 13, 2019

In the early 2000s I worked at Dun & Bradstreet, selling sales and marketing databases. 2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. My evolution since 2000 looked like this.

Policies 73

Policies ACT Hiring Face-to-face 73

Sales and Marketing Management

MARCH 8, 2021

Author: Mary Beth Addison During 2020, we all dealt with unprecedented change, both as customers making buying decisions and as B2B and B2C sales and marketing professionals working to engage prospects and customers in new ways. How do we achieve customer-centric selling? This shift in thinking will always put the customer needs first.

Customer 199

Customer B2C Guidelines ACT 199

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. It’s no wonder that 43% of salespeople in 2020 used sales intelligence tools, compared to 28% in 2018. What Should My Sales Intelligence Tool Include? Top 10 Sales Intelligence Tools.

Hoovers 264

Hoovers Campaigns InsideView Tools 264

BuzzBoard

FEBRUARY 23, 2024

Understanding the Current Landscape of Digital Marketing Agencies for Small Businesses In the era of digital reality, understanding the landscape of digital marketing agencies for small businesses has become increasingly vital. Establishing a distinctive position among small businesses can set digital marketing agencies apart.

Small Business 52

Small Business Small Business Marketing Social Media 52

Zoominfo

OCTOBER 9, 2018

From industry events, to blog posts, B2B professionals can’t stop talking about this trending topic and its potential to revolutionize marketing. In today’s post, we’ll take a further look into the concept of AI and see how this new technology can have a real impact on your marketing strategy. But, does AI live up to all the hype?

Ideal Customer Profile 113

Ideal Customer Profile Marketing B2B Consumer 113

Showpad

JANUARY 23, 2020

Don’t miss the latest Sales and Marketing tips, trends, and news! Predictions 2020: B2B Marketers Pivot from Products to Experience. To avoid being lost in the shuffle of salespeople your prospects hear from every day, you’ve got to capture their attention quickly, and act fast to keep it. You meet with a buyer.

Sales Enablement 45

Sales Enablement Collateral Case Study Pivotal 45

Hubspot Sales

APRIL 10, 2020

In today’s market, reviews and word of mouth referrals are the fuel for growth, with 84% of buyers now kick off their buying process with a referral. When internal departments share information about the customer they enjoy a seamless experience when dealing with Marketing, Sales and Customer Success. Thank you.".

Buyer 126

Buyer Top of Funnel Ideal Customer Profile Inbound 126

Gong.io

AUGUST 31, 2021

Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. Polarizing Marketing. Marketing is a conversation with current and prospective customers. Sales technology is a saturated market. Which is exactly what we wanted. We hang out.

Intent 118

Intent Marketing Scale ACT 118

No More Cold Calling

APRIL 3, 2020

The companies that are readiest to act on solid information are primed to shoot ahead of the business cycle.”. They cut advertising, travel, training, marketing, and discretionary expense line items. 2020 doesn’t have to be your worst sales year ever. It’s not 2002 and 2003, or 2008 and 2009. You will accelerate your sales.

Pipeline 414

Pipeline Prospecting Ideal Customer Profile Referrals 414

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

Paid Content 264

Paid Content Lead Generation Lead Rank Lead Scoring 264

Sales Hacker

SEPTEMBER 30, 2020

The biggest obstacle to hiring was that there simply weren’t too many great candidates on the job market. Just because there’s a blip in the market doesn’t mean I stop hiring. The big picture: Take advantage of what the market is offering you. Companies were growing their sales organizations and bringing in more revenue.

Hiring 94

Hiring Scale Sales Talent Positioning 94

Understanding the Sales Force

MAY 10, 2023

Stock Market down. The economic crisis of 2008-9, and the Covid lockdowns of 2020-2021 showed us that when companies focus on cost-cutting instead of growing revenue, revenue declines – sharply. Even more intriguing is the fact that the current economic conditions have flipped the sales candidate market on its head.

Revenue 156

Revenue Hiring Decision Maker Cancellation 156

Gong.io

FEBRUARY 23, 2023

We analyzed three years of data, across 184 companies, and hundreds of thousands of deals to identify key shifts in buying behavior since 2020. Factoring both, on average reps saw a 36% decrease in the total number of interactions with buyers compared to 2020. Fortunately, we’ve got answers. The second is closing deals in less time.

Data 121

Data Closing Buyer Call-back 121

Sales and Marketing Management

OCTOBER 12, 2020

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. A growing market suddenly became an uncertain one. Then, everything I thought I knew about sales blew up. . COVID-19 swept me and our company’s 50 salespeople into uncharted waters. Do we seem clueless if we simply ignore it?

Face-to-face 317

Face-to-face Lead Rank Vendor Guidelines 317

Showpad

OCTOBER 9, 2020

This post will recap TRANSFORM 2020 keynotes, breakouts and sessions and give you some new ideas about sales enablement you can put into practice right now. Customer knowledge lives in your CRM systems, surveys, meeting notes, market research and excel sheets. One of the first touchpoints your customer has is with your marketing team.

Hiring 40

Hiring Sales Enablement Lead Rank Enterprise 40

Zoominfo

JULY 20, 2020

The most commonly seen funding source — according to ZoomInfo’s analysis of companies that have received various rounds of funding in 2019 and 2020 so far — are outlined below. Source: ZoomInfo; Data Pulled and Analyzed from Jan 2019– May 2020. Source: ZoomInfo; Data Pulled and Analyzed from Jan 2019– May 2020. Private Equity.

Analysis 162

Analysis Data Compensation Discount 162

Zoominfo

JUNE 19, 2020

In early 2020, the California Consumer Privacy Act (CCPA) went into effect. The legislation has raised the EU’s profile among regulators and lawmakers around the world and inspired similar regulations … in California , home to many of the tech giants,” CNET wrote in May 2020. Source: ZoomInfo. 5000 lists.

Data 147

Data Relationals Case Study Face-to-face 147

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

Policies 130

Policies Hiring Consumer Guidelines 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectable.

Pipeline 100

Pipeline Marketing Top of Funnel Hiring 100

Zoominfo

JULY 20, 2020

Common Types of Startup Funding Explained The most commonly seen funding source — according to ZoomInfo’s analysis of companies that have received various rounds of funding in 2019 and 2020 so far — are outlined below. Source: ZoomInfo; Data Pulled and Analyzed from Jan 2019– May 2020.

Analysis 130

Analysis Data Compensation Discount 130

MarketJoy

NOVEMBER 26, 2019

Here’s how to make the ask without looking desperate and pushy: Create marketing material for the referral. This way you don’t have to ask someone directly for the reference but only have to hand out your marketing material, and it will make it easier for them to remember it. Make your ask personal. Be specific. Talk confidently.

B2B 59

B2B Referrals How To Buying Cycle 59

Zoominfo

APRIL 22, 2021

With marketing technology growing at an explosive pace, it seems that the emphasis on which tech we buy only continues to increase. Scott Brinker, the man behind the Martec Supergraphic , an image that organizes marketing tech companies by logo, posits that although the tools we buy matter, what we do with it is more important.

Data 130

Data Hiring Face-to-face Travel 130

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

Policies 100

Policies Consumer Guidelines Government 100

Nutshell

JANUARY 30, 2020

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

Top of Funnel 155

Top of Funnel CRM Webinar Metrics Marketing 155

Partners in Excellence

DECEMBER 30, 2020

As we come to the end of 2020, I want to reflect a moment. Whether it’s a sales person trying to grow in their practice of the profession, a manager seeking to grow the capabilities of their organization, or an organization that seeks to create real value for it’s customers and in it’s markets.

Face-to-face 113

Face-to-face ACT Small Business Small Business 113

Sales Hacker

SEPTEMBER 20, 2021

It’s become an exceptionally useful resource for businesses who want to identify high-value leads and act fast to convert them. This is why data management practices became essential over time, but they were lacking when lead scoring first hit the market over a decade ago. It also means that you need to act fast.

Lead Rank 98

Lead Rank Lead Scoring Trends Sales Qualified Lead 98

Sales and Marketing Management

NOVEMBER 1, 2018

The technology acts as a virtual assistant that helps sales and customer service teams access important customer data with a simple voice command. If you’re still hesitant to embrace voice-activated technology, consider this: by 2020, about 50 percent of searches will be voice searches. The Power of Predictive Technology.

CRM 209

CRM Small Business Small Business Analytics 209

Zoominfo

APRIL 11, 2022

This includes the California Consumer Privacy Act (CCPA) and its successor, the California Privacy Rights Act (CPRA), which takes effect in 2023. At ZoomInfo our goal is to help businesses who market and sell to other businesses be more efficient. In 2020, there were probably 15 or 16 privacy bills across the country.

Company 100

Company Consumer Harvest Policies 100

Pipeliner

APRIL 18, 2021

But are they acting now in the same way as they did in February of 2020? Are you acting the same way? Know and act accordingly. Then, you act. Understanding the changes in client needs and pains directly impacts your ability to serve them effectively and win their business. But what about your competitors?

Competition 98

Competition Analysis Face-to-face ACT 98