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How to Make Real Connections in the Era of Virtual Sales Meetings

No More Cold Calling

In 2020 and at least the first half of 2021, business travel and indoor socializing have been challenging and at times, impossible. Especially now, referrals are the one powerful tool for getting past the access chokepoint. Customer testimonials and case studies can be effective.

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5 Ways to Adapt to Buyer Behavior in 2020

Hubspot Sales

Here are five ways to shift your sales strategy to adapt to buyer behavior in 2020. Video walkthroughs, visual case studies, screen shares and webinars are all great ways to communicate value before getting down to what your individual customer needs. Treat each customer like a segment of one. Use video to increase engagement.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

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Three High-Impact Benefits of Email Marketing

Zoominfo

Email is the OG digital marketing tool. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies. A marketing tool with staying power. It’s ubiquitous, low cost, reliable, and provides high-impact benefits. Stage 3: Active Customers and Subscribers.

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Lead Generation Marketing 101: How to Find Leads Your Sales Team Wants to Close

Zoominfo

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). For instance, your B2B blog is a powerful tool for attracting prospective customers. Take Twitter, for instance.

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How to Revolutionize Your Sales Enablement Strategy in 2021

Zoominfo

Here at Chorus, we parsed a lot of data in 2020. Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. In these conditions, without the right knowledge, tools, and team assistance at their fingertips, your sales reps will find consistent sales success hard to come by.

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Everything You Need to Know About Sales Collateral

Hubspot Sales

According to Demand Gen’s 2020 Content Preferences Study , 67% of B2B companies said they’re leaning more on content to research and inform decisions. Case studies. Use amazing sales enablement tools in combination with your sales collateral. But that’s not all. Buyer’s guide. Product brochure. Decision Stage.