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“Why I’m So Interested In Selling,” Maria Boulden/Gartner

Partners in Excellence

Here’s Maria: “I graduated with a degree in chemical engineering with a chemistry minor. And I started my career with a chemical company doing the things you would expect a chemical engineer to do…research, development, manufacturing, operations and beyond. How is that relevant?

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

Industry classification remains a foundational component to achieving ABM (account-based marketing) success. 3251 Basic Chemical Manufacturing. 325180 Other Basic Inorganic Chemical Manufacturing. 325194 Cyclic Crude, Intermediate, & Gum & Wood Chemical Manufacturing. 3251 Basic Chemical Manufacturing.

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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

I asked her what was the matter and she said, “For the last 12 years, I have had all my key financial accounts with Bank XYZ – a fund for my daughter’s college education and my mortgage, plus my personal savings and checking accounts. Now, I am in the process of closing each account and transferring them to Bank ABC.

Loyalty 290
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

Industry classification remains a foundational component to achieving ABM (account-based marketing) success. For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Since many traditional vendors also have such poor data accuracy, there is still much to be desired.

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How to Navigate Pricing In a Pandemic

Sales and Marketing Management

I’ve been talking to leaders in industries far and wide, from manufacturing, distribution, chemicals processing, tech, pharma and more. Your decision to detour from your existing pricing model needs high levels of accountability. How you fit into that plan should be spelled out clearly all the way through to an endgame.

Chemicals 177
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THINK

Partners in Excellence

We had several “monster” accounts, there was a team for each of those accounts. Then there was a team that handled a number of large account, but typically each sales person on that team handled about 5-10 accounts each. Our account was Chemical Bank. The office was organized around team.

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A Verbal Painting is Worth A 1,000 Words

The Pipeline

The Limbic (Emotional brain) system creates chemical messages that connect information to memory, the retention of which is significantly increased when that information is presented in an emotionally charged context.” Since having the buyer retain your message is a key challenge, there is a pay-off right there. Tibor Shanto .

Chemicals 292