GTM in Germany: How to Create an Effective, Compliant Strategy
Zoominfo
OCTOBER 13, 2023
ePrivacy Considerations Germany enacted the EU’s ePrivacy directive via the “ Gesetzgegen den unlauteren Wettbewerb” (Law Against Unfair Competition), often referred to as the UWG. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany.
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