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Product knowledge essentials: Education from sales to customer

PandaDoc

And the key to it is a piece of knowledge about the product or service you have and are transferring to your customers. A survey by Google claimed that 85% of respondents consider better product knowledge an important factor in promoting positive buying decisions. In a nutshell, you’ll need to: Launch and maintain your knowledge base.

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How to Give Prospects a Delightful B2B Sales Experience

Hubspot Sales

Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase? This leads to subtle pushes like asking for a demo before the prospect is ready.

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How to Create Sales Collaterals That Convert

Highspot

To boost the chances of turning those prospects into actual customers. They use these pieces of content to engage prospects. Clarify Your Offerings Developing product collateral presents prospects with a straightforward value proposition and benefits of your product or service. This can be telling.

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10 Activities to Perform Right in Your CRM

Hubspot Sales

CRMs allow customer-facing employees and teams to manage relationships and interactions with all prospects and customers with ease. set an automatic task to remind reps to follow-up with a prospect when a deal is likely to close). Communicate directly with prospects and customers. Create a knowledge base.

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Cross-Selling and Upselling: The Ultimate Guide

Hubspot Sales

In this instance, you wouldn't be offering an upgraded version of the software the prospect purchased, you'd be selling them separate products that can complement one another in the interest of alleviating their pain points. Blog posts and knowledge base content also provide compelling ways to start the cross-sell or upsell process.

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How to Train Your Team in Social Selling

Hubspot Sales

Less frequently do we hear about social media being used by sales reps as a way to identify, connect with, educate, nurture, speak to, and convert prospects — this process is known as social selling. With that statistic in mind, think about how many qualified prospects are already interacting and engaging on these platforms.

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Creating a PreSales Organization to Support the Product-Led Growth Motion

Crunchbase

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. The ISC is a trusted adviser for the prospect. Search less. Close more. Not exactly.

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