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10 Most-Read Sales Articles of 2018

Zoominfo

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. 7 Ways to Nail Your Next Sales Presentation. For this reason, modern sales reps require a different set of guidelines to deliver a successful sales presentation. So, allow us to indulge. Keep reading!

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Most Popular Article of the Last Two Years!

Mr. Inside Sales

I thought you’d benefit from my most popular article I’ve published over the last two years. BTW: A variation of this objection is anything along the lines of: “We are okay with our present system.”. Response One: “That’s great, and I’d just like to see if we could get on your vendor list for the next time you’re in the market.

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Now More Than Ever: Personal Presentation Tips for the Digital Age

Sales and Marketing Management

Kalan Over five years ago, I shared my personal presentation tips in a three-part series published in the online edition of “The Journal of Sales and Marketing Management.” Good readers make good communicators and good communicators make superior sales and marketing professionals. Author: Marc H. Skills for Success.

Education 201
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“Land” Your Best Prospects with Landing Page Marketing

Zoominfo

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246
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Business Marketing Techniques You Have Yet to Try

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

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How to Motivate Sales Reps to Use Marketing Content

Allego

This article originally appeared on Spiceworks. Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Turns out, the right presenter and context can double content use.

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Most Popular Article of 2016

Mr. Inside Sales

If you are a subscriber to my weekly ezine, then you know I publish a new article every week. It’s not surprise, then, that the most popular article I wrote in 2016 is one that gives you, the front line sales rep, a proven way to overcome some of the resistance you face each and every time you pick up the phone to make a cold call.