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The B2B Marketer’s Holy Grail for Customer Marketing

SBI Growth

We leveraged the SBI annual workbook to guide our conversation. Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

Workbooks 302
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How Product Development and Sales Can Work Better Together

SBI Growth

To follow along, download our 10th annual workbook, How to Make Your Number in. Our expert practitioner today is a Chief Technology Officer who knows a thing or two about the science of understanding buyer behavior to accomplish a product-market fit.

Workbooks 278
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Content Marketing that Generates Pipeline

SBI Growth

Today’s topic is focused on B2B content marketing. Mary and I leveraged the SBI annual workbook to guide our conversation, turn to. Joining us for today’s show is Mary Clark, a Chief Marketing Officer who knows how to build brand preference to generate sales pipeline.

Pipeline 136
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Replace Leads with Opportunities for the Sales Team Through ABM

SBI Growth

While B2B account marketing has been around for years, we discuss the modern techniques required for success. To follow-along, download our 10th annual workbook, How to Make. Today’s show demonstrates how to replace leads with opportunities for the sales team through Account Based Marketing.

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How to Implement Account Based Marketing

SBI Growth

While B2B account marketing has been around for years, we discuss the modern techniques required for success. To follow along, download our 10th annual workbook, How to Make Your Number in 2017. Today’s topic is how to execute Account Based Marketing. Turn to.

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How to Grow Revenues From Existing Customers

SBI Growth

We leveraged the SBI annual workbook to guide our conversation. Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

Revenue 214
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Transition to a Scientific ROI on Marketing Campaigns

SBI Growth

As a guide to the discussion, download our 10th annual workbook, The goal of today’s article is to make marketing scientific. Proving a marketing budget ROI is a priority as marketing leaders guide your teams to shift from art to science.

ROI 184