Zoominfo

JANUARY 12, 2021

Social media has quickly become an integral part of any B2B marketing strategy. And when it comes to your go-to-market (GTM) plan, you’re missing a crucial part of the puzzle without it. What Is A B2B Social Media Marketing Strategy? Here are a few ways that social media contributes to your go-to-market plan.

Social Media 100

Social Media Media Strategy Benefit 100

Sales and Marketing Management

AUGUST 18, 2017

Author: SMM staff This summer’s Fourth of July weekend marked the two-year anniversary of the Grateful Dead’s “Fare Thee Well” three-night curtain call at Wrigley Field in Chicago. Walton’s comments were written for the foreword of “Marketing Lessons from the Grateful Dead,” by David Meerman Scott and Brian Halligan. Free your content.

Lead Rank 149

Lead Rank Marketing Strategy Trade Show 149

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. Harnessing its vast potential can prove advantageous for any local business willing to move beyond traditional marketing strategies and delve into unexplored areas.

Social Media 52

Social Media Media Twitter Marketing 52

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. So, where do you find that extra push?

Paid Content 145

Paid Content Small Business Small Business Facebook 145

Partners in Excellence

MARCH 14, 2024

Businesses, industries and markets are being restructured, profoundly. I thought it useful share a few of the things we have learned with our clients or observed in the performances of other companies over the past year: Down markets bring all past “sins” to the forefront. Keep it simple, go back to the basics.

Face-to-face 114

Face-to-face Lead Rank Lead Scoring Churn 114

Zoominfo

FEBRUARY 17, 2020

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. In today’s customer-driven world, it’s more important than ever to understand how customers feel about your brand.

Analysis 130

Analysis B2B Airlines Marketing 130

Zoominfo

AUGUST 29, 2018

The goal of this tactic is to leverage the sentiments of customers to improve your marketing strategy. As a marketing technique, sentiment analysis can be as complex or as simple as you make it. In today’s customer-driven world, it’s more important than ever to understand how customers feel about your brand.

Analysis 176

Analysis B2B Airlines Marketing 176

Sales and Marketing Management

JANUARY 20, 2020

Setup online conference calls. You don’t have to sit back and wait for buyers to reach out to you; use digital content as an excuse to stay connected. Not only will you have a better idea of how best to help them, but you’ll be compiling enough inside information to have a unique insight into their industry and business.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Hubspot Sales

AUGUST 25, 2022

You pick up the phone and no one is answering your calls. By taking a few minutes to relax, you can reset and shift your focus before getting back to it. A few sales activity metrics to review in your sales CRM include: Number of calls made. When you’re feeling discouraged, why not reach out to some of those customers?

Cold Calling 118

Cold Calling Hiring Face-to-face Call-back 118

Vengreso

JULY 5, 2023

Transition from Traditional to Modern Selling Methods Gone are the days of face-to-face sales and cold calling. Say hello to social media networking, email marketing, content creation, and SEO. It’s all about connecting with customers online. Video calls and emails became the new norm.

Referrals 89

Referrals Maximizer Ideal Customer Profile Social Media 89

Pipeliner

OCTOBER 26, 2023

These tasks can range from bookkeeping, administrative support, sales phone calls, to other back-office functions. The Scope of Virtual Assistants Chris explained how VAs can support businesses by taking care of tasks that are holding them back. He emphasized the importance of human touch and interaction in a remote world.

Outsourcing Services 59

Outsourcing Services Real Estate Video Construction 59

SugarCRM

AUGUST 13, 2019

Recently, we discussed the importance of creating a customer service experience that builds your brand. To answer this question, we turned to the world’s best customer service companies to find out: Which companies provide the best experience? 2 top customer service companies according to ACSI.

Customer Service 24

Customer Service Company Customer SugarCRM 24

Sales and Marketing Management

FEBRUARY 11, 2021

Its customer service? They log in each day and get to work on their call list. That's why, earlier this year, as the pandemic slowed down, we opened our doors and brought our reps back in-house as quickly as we could do so in a safe way. Author: Sabrina Ferraioli What makes a great company? Its products? Here’s why.

Inside Sales 348

Inside Sales Revenue Lead Rank How To 348

Zoominfo

MARCH 27, 2018

On the most basic level, customer engagement can be defined as the ongoing relationship between a brand and its customers. And, even though customer engagement is only a piece of the marketing puzzle, it shouldn’t be ignored. The Current State of Customer Engagement.

Customer 196

Customer Consumer Channels Customer Service 196

Sales Management Plus -- SMP

NOVEMBER 6, 2023

SMP users can quickly get a picture of their customers with trends and analysis allowing them to respond to customer requests quickly. Quick Response – The Key to Customer Satisfaction Good customer service is more than just speed, it’s about providing accurate and valuable information that meets the customer’s needs in the moment.

Data 52

Data Ideal Customer Profile Customer Distribution 52

Sales and Marketing Management

FEBRUARY 25, 2019

In fact, you can expect 30,000 new products to hit the market each year. They also use their value propositions to differentiate themselves from others in their industries. By doing so, they’re in a much better position to attract the right prospects and gain market shares in their respective targeted segments. Is it quality?

Lead Rank 214

Lead Rank Lead Scoring Consumer Exact 214

Hubspot Sales

JANUARY 4, 2024

A bad sales month can be attributed to a variety of factors, ranging from internal processes to external market conditions. Poor customer experience HubSpot's research suggests that poor customer service can drive away potential sales. Seasonality Sales can naturally fluctuate due to seasonal trends or industry cycles.

Top of Funnel 112

Top of Funnel How To Hubspot Forecasting 112

SugarCRM

NOVEMBER 29, 2021

When we think about three of the key pillars of CX—marketing, sales, and service—we discover that rather than working together like a well-tuned trio, each plays their song, often without listening to the other players around them. . This means customer-facing teams don’t have a clear picture of their customers.

Marketing 49

Marketing Churn SugarCRM CRM 49

Sales Evangelist

JULY 30, 2019

Supporting a cause as part of your business model can help you establish your brand and create a personality for your company, and “cause marketing” can draw customers who want to do business with you. The transaction is called an interchange and it’s set by the card brands: Visa, Mastercard, American Express, and Discover.

Cancellation 73

Cancellation Marketing Banking Small Business 73

PandaDoc

APRIL 30, 2024

Regularly keeping track of incremental sales is one of the best ways of determining how best to allocate your marketing resources. In this article, you’ll find out how to calculate incremental sales for any given marketing campaign, as well as some useful tips and best practices on how to maximize this metric.

Examples 52

Examples Campaigns Promotion Retail 52

Lessonly

JULY 25, 2019

That’s why we decided to create Lessonly’s Better Work Guide to Customer Service Training. . In the process of putting together The Better Work Guide, Lessonly’s VP of Marketing, Kyle Lacy talked with training manager, Sheri Kendall-duPont. Where do you see the world of customer service going in five to ten years?

Customer Service 20

Customer Service Training Customer Knowledge Base 20

Zoominfo

MARCH 21, 2022

The COVID-19 pandemic triggered the most singularly significant shift in workplace dynamics in recent memory, and the subsequent exodus of employees has shaken every industry in virtually every region. Millions of employees across every economic sector are turning their backs on toxic work environments and seeking better opportunities.

Quota 100

Quota Hiring Face-to-face Advertising 100

Smooth Sale

JANUARY 25, 2022

’ but below, you will see that many industries are affected. He believes that customer service is key to long-term business success. The food industry continues to undergo significant change and undoubtedly will continue to do so. The foodservice industry took a massive hit back in 2020.

Hiring 78

Hiring Lead Rank Face-to-face Conference 78

SugarCRM

OCTOBER 18, 2021

I was listening today to one of my favorite industry podcasts called CRM Playaz , hosted by two intelligent dudes, Paul Greenberg and Brent Leary. Many in the (legacy) CRM industry have recast the sector as the CX industry. Suppose you’ve been around the CRM industry. Here’s the gist of the debate.

CRM 49

CRM eGain Siebel Epiphany 49

Hubspot Sales

JUNE 6, 2022

Sales reps run into trouble when they try to go into a call totally cold. You don't necessarily have to be too ham-handed and direct about everything you saw on their feed on your call — but it helps to be able to speak to their interests a bit. If they consistently express interest in a particular issue, familiarize yourself with it.

Research 128

Research Prospecting Face-to-face Twitter 128

Zoominfo

MAY 18, 2022

Job titles are a key part of an employee’s currency on the labor market and can affect how someone’s career progresses, how much money they make, and even their status among peers and customers. Take, for example, a customer service representative who holds a title like “customer happiness hero.”

Hiring 100

Hiring Promotion Sales Qualified Lead Ideal Customer Profile 100

Smooth Sale

AUGUST 31, 2022

One may benefit from offering cut-price deals, while another may find that providing a more customized service helps them to attract higher-paying customers. The best approach for your business will likely depend on many factors, including your industry, target market, and product or service you offer.

Small Business 78

Small Business Small Business Hiring Discount 78

LeadFuze

JANUARY 1, 2022

How to Make a Go To Market Strategy With Our Proven Template. The Winning by Design Blueprint Series provides a step-by-step go to market plan for every part of the sales process, including developing a go to market strategy. First, we will define what “go to market” really means. Go To Market Strategy.

Strategy 52

Strategy Lead Rank Outsourcing Services Marketing 52

Understanding the Sales Force

DECEMBER 9, 2013

By the way, inside sales is a term that no longer works for me because it could refer to any of the following roles: Customer Service - solving problems. Appointment Setting - scheduling first meetings or calls. Inbound Marketing - following up on internet-driven leads. Order Fulfillment - taking orders.

Inside Sales 268

Inside Sales Outside Sales Telemarketing Travel 268

Smooth Sale

APRIL 11, 2022

Your website is one of your most essential marketing tools, so make sure it’s in good hands. But with so many marketing channels to choose from – social media, email, content marketing, paid advertising – it can be tough to know where to start. Customer Service. Call Center Services.

Outsourcing Services 78

Outsourcing Services Hiring Social Media Engineering 78

Hubspot Sales

JUNE 8, 2021

There's the hustle to find leads, the hundreds of calls, and the high of delivering a flawless pitch. Is the sales job market strong enough to support a career? Sales spans every business and every industry. Choosing a career path in sales depends on your experience, company, and industry. So how do the two connect?

Hiring 110

Hiring Salary Top of Funnel Commission 110

Hubspot Sales

MARCH 7, 2023

As businesses continue to shift their strategies to create a more streamlined, efficient customer journey, it's going to become vital for every business to invest time, energy, and resources into a Revenue Operations team, otherwise known as RevOps. As she told me, "It's been really difficult to measure customer success metrics.

Revenue 103

Revenue Hiring Lead Rank Ideal Customer Profile 103

Sales and Marketing Management

JUNE 4, 2017

Partner with other key functions such as marketing, product management, internal communications and human resources to create the best programs and tools to meet your sales teams communication and training needs. The management team then cascades content via district meetings, webinars and/or conference calls – or a combination.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

SugarCRM

JANUARY 18, 2022

From a marketing perspective, leveraging data helps accurately track campaign performance, identify new market opportunities, and understand leads and customers in high fidelity. A business that doesn’t best use data in its marketing efforts will handily surrender its prospects to one that does.

Analytics 42

Analytics Data Marketing Scale 42

Lead411

NOVEMBER 11, 2021

Zoominfo Competitor Lead411 has over 2 decades of experience providing the highest level of quality in terms of accurate company data, employee data and growth intent for thousands of customers. Here are some of the biggest concerns customers have when comparing Zoominfo to Lead411. Addressable Market. Customer Service/Support.

Ideal Customer Profile 98

Ideal Customer Profile Intent Data Hiring Intent 98

Hubspot Sales

OCTOBER 26, 2022

Cold call with composure, confidence, and persistence. Understand your ideal customer profile — inside and out. Capitalize on your inbound marketing. Cold call with composure, confidence, and persistence. That means taking strides like: Doing your research ahead of a call. Maintain a presence in LinkedIn groups.

Ideal Customer Profile 96

Ideal Customer Profile B2B Prospecting Gatekeeper 96

Hubspot Sales

OCTOBER 5, 2021

How to Get Past the Gatekeeper When Cold Calling. Callen adds, "I find when you do this, gatekeepers will usually open up a bit more, and are more willing to give information as to when you should call back or the best way to reach the decision-maker.". Let's dive in. Treat the gatekeeper as a resource, not an obstacle.

Gatekeeper 132

Gatekeeper Decision Maker How To Cold Calling 132