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Sales Talk for CEOs: Entrepreneurial Enthusiasm with Chris Cabrera (S1:E10)

Alice Heiman

Chris’ life revolved around sales prior to becoming a CEO and it prepared him for starting his own company. . They cover the highs, lows, and intense moments when creating momentum and traction for your company as a CEO, and building a balanced sales team. Watch the podcast below or on our YouTube channel. Twitter: [link].

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5 Ways to Build a Better Employer Brand

Zoominfo

Your employer brand isn’t just dependent on the quality of your company as an employer—but rather on the general perception of your company as an employer. Today’s candidates have access to a wealth of information regarding open positions and hiring companies. Analyze your company culture. Keep reading!

Hiring 250
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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Whether or not you’ll be attending, you’ll want to keep up on the latest and to help you with that mission, we’re naming the top 20 Twitter handles to follow at Dreamforce. You’ll get org-charts on 100% of the 15,000+ profiled companies. Phone, email, SMS and other channels are the lifeblood of inside sales.

Vendor 139
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5 Ways to Build a Better Employer Brand

Zoominfo

An employer brand refers to a company’s identity and reputation as an employer. This doesn’t just depend on the facts about your company, but on the general perception of your company as an employer. Basically, your employer brand is how the talent pool perceives your company as a place to work.

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Three High-Impact Benefits of Email Marketing

Zoominfo

That statistic alone offers an incentive for brands to take a closer look at their email marketing strategy and to maximize return. In fact, for the past ten years in a row, email has been the channel that produces the highest ROI for marketers. Source: Campaign Monitor. Give it a try and see how it transforms your revenue engine.

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Sales Talk for CEOs: Directing Sales Profitability with Transparency with Ganesh Shankar (S1:EP5)

Alice Heiman

Ganesh runs his company on transparency, both in how they reach goals and how they reward talent within their ranks. His company values, Get It Done (GID) and See Something, Say Something (S4), create accountability, and give his most talented salespeople incentives to step up. Watch the podcast below or on our YouTube channel.

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Do “Refer a Friend” Programs Actually Work? Absolutely! Sometimes.

No More Cold Calling

B2C incentives work like magic. But in the B2B world, incenting people to provide referrals isn’t the no-brainer sales strategy that it is for consumer-facing companies. Should You Give Incentives for Customer Referrals? I know many companies offer discounts or monetary rewards when customers refer a friend.

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