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How to Understand and Thrive in Digital Sales

Hubspot Sales

The definition of digital sales is relatively broad and can encompass a wide variety of practices, but they're all tied together by one fundamental premise — using virtual avenues to make meaningful contact with prospects. These platforms provide a means for you to better understand and touch base with your prospects.

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Your Sales Tech Is Destroying Your Relationships With Prospects. Here's What You Can Do About it.

Hubspot Sales

Before the internet, it was nearly impossible for prospects to get information about a product without the help of a friendly salesperson. Buyers relied on reps to provide options and explain products -- sales reps convinced consumers to buy. But reps didn't hold all the power -- they needed prospects too. We've got work to do.

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The Ins & Outs of Successful Peer-to-Peer Selling

Hubspot Sales

Consumers are skeptical by nature. That's why word-of-mouth and recommendations from prospects' networks are so valuable — and it serves companies to know how to tap into those. That process — capitalizing on consumer trust — is the basis of something known as peer-to-peer selling. Ask for and display customer testimonials.

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How to Generate Local Leads? Lead Generation Guide

LinkedFusion

According to HubSpot, “lead generation is the process of attracting and converting strangers and prospects into people who have expressed interest in your company’s product or service. To further hone your strategy, you may also employ lead scoring and make use of a specific consumer profile. What Is Lead Generation?

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New Hire Training for Salespeople: The Ultimate Guide

Hubspot Sales

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). New sales hires at HubSpot experience “a day in the life” of a HubSpot sales rep before their official first day. Train reps on how your company handles prospecting. It takes time.

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5 Ways to Use Interactive Content To Prequalify Leads

Sales Hacker

Interactive content creates a more dynamic, two-way street — it requires active engagement from its consumers. The consumer has a greater voice, offers more information, and gets some benefit in return. RELATED: How to Qualify a Prospect (And 6 Common Mistakes to Avoid). Do You Have What the Prospect Needs? Assessments.

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6 Tips for Writing Sales Copy That Gets Results

Hubspot Sales

You have a product to sell, a single chance to sell it, a prospect with some degree of interest, and a fixed amount of space and text you can use to make a pitch. You can have an incredible product that perfectly suits a consumers’ needs, but if you can’t convince them of that, they may pass on you in favor of one of your competitors.