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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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Top Ways to Save Time as an Email Marketer

Appbuddy

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. After all, the best way to save time is with good old-fashioned organization! Create process checklists. Add pixels.

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The World of IT Consultancy: Navigating London’s Digital Frontier

Smooth Sale

I dabbled in software development, digital marketing, and project management, each experience shaping my skills and broadening my horizons. From fintech to fashion tech, the city’s innovation clusters are buzzing with activity fueled by a spirit of entrepreneurship and a relentless drive for innovation.

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. Marketing costs are also lower.

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CPQ Software and Multiple Channel Sales Management

Cincom Smart Selling

This is, of course, hooey. Different channels imply different markets , different values and different expectations. Forcing a sales relationship model that works for selling into the heavy-industrial-equipment world upon a market that serves financial services is a recipe for failure. Sales volume and velocity.

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Five Tips for Being a Better B2B Sales Manager

Sales and Marketing Management

The challenge here is pulling all the necessary information from various sources and presenting it in a sensible fashion. The right software can do the analysis for you, enabling you to see at a glance where the opportunities are – or where the issues are looming. Follow up on better sales opportunities.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? What makes this a great brand story?

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