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How to Talk with Customers during Coronavirus Fears

Alice Heiman

As an example, look at the impact coronavirus has had on the tech industry : Dell, Amazon, Twitter, and Google have all announced some major actions (including work-from-home mandates and canceled events) in response to the outbreak. Coach your salespeople on how to handle sales objections. Listen: Listen carefully to the objection.

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Tips for Personalizing an Automated Sales Process

Pipeline

A recent survey from Think with Google stated that leading marketers believe personalization significantly contributes to profitability. Source: Think with Google Clearly it’s important, but what makes personalization such an important part of the sales process? Look for the customer data you need.

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The B2B Marketer’s Guide to Measuring Social Media ROI

Zoominfo

These should ultimately align with other business and marketing objectives established by your company but should be specific to your social efforts. Customer retention. Customer retention is tied closely to customer service. How many customers did you help? How many questions did you answer?

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Team incentives: 7 do’s and 2 don’ts

Sales and Marketing Management

By assembling teams that included the sales reps, sales engineers, customer service and invoicing specialists, the company beat their own aggressive goals. A friend of mine speaks fondly of when her firm recognized her team (and their guests), some 20 years ago, for achieving a stretch objective. They are the best.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

Create more personas and focus on more personal data points like pain points, content preferences, and objections. The more personas you have, the more personalized your customer experience will be. Create a customer advocacy program: Incentivize your customers to speak highly about your company by creating a rewards and perks program.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

But, what is new is the abundance of video resources now available within Google search results. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Featured Video: Clarifying Your Marketing Objective: The Danger of Asking How.

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