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Understanding Data Governance: How To Develop A Solid Framework

Zoominfo

And that means data governance — managing the data produced, acquired, and used by a company — has become a critical function. A comprehensive data governance strategy is essential to addressing data quality , security, privacy, and access — all of which are key to maximizing the value of a company’s data assets.

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Drive Consistency and Results With Content Governance

Highspot

In this guide, we’ll walk you through the essentials of content governance. You’ll learn about key metrics specific to content governance, discover the critical steps in establishing a compliant workflow, and get inspired by a real-life success story that showcases the powerful impact of a well-implemented content governance plan.

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Elevate Your Product Roadmap Governance for Sustainable Revenue Performance ROI

Mereo

Governance ensures these investments stay on track. One of the main failures of the Airbus A380 was not that the product idea came to life — it was that there was a lack of product roadmap governance that should have shown clear indicators the strategy was headed for a nosedive. Customer need or competitive advantage opportunities.

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Unlocking the Power of Single Customer Views (SCV)

Nutshell

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. That’s where a single customer view, or SCV, comes in. Table of Contents What is a single customer view? Want to learn more?

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In the Race to Win More Customers, Sales Needs Digital Transformation

Discover the results and why investments in digital transformation and automation are pushing sales teams ahead. Salesforce users were surveyed about the forces shaping today's workplace.

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Why You Should Consider Selling to Governments and How To Do It Well

Crunchbase

I often hear from startup founders who are interested in selling to government agencies but don’t know how to get started. It’s easy to understand why: Each year, 90,000 state and local government organizations spend more than $ 1.5 Plus, selling to governments represents an incredible opportunity for real impact.

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B2G sales: How tiny startups can sell to government agencies

Close.io

Here's how a tiny company started closing huge deals with federal government agencies—and how you too can get started in B2G (business-to-government) sales. B2G stands to business-to-government. It simply means that a business is selling its products or services to the government. What is B2G?

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How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.