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25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

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How to Use Email Autoresponders to Increase Your Sales

Sales and Marketing Management

Author: Silvia Woolard In today’s digital marketing environment, there are unlimited ways to improve your business performance. Your business, marketing, sales, and content strategies are surely different than your competitors’ strategies. Offer them a case study that proves something that’s relevant to them. Day 2 – Case Study.

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How to Use Email Marketing to Generate Leads for a Small Business?

BuzzBoard

Understanding the Role of Email Marketing in Lead Generation for Small Business In today’s highly digital world, small businesses often find it challenging to stand out amidst the stiff competition. However, email marketing can provide a robust solution. First and foremost, building a quality email list is essential.

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Top Ways to Save Time as an Email Marketer

Appbuddy

Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are dealing with industry shifts like Apple’s MPP, SMS marketing, record high turnovers, and more. In fact, studies show email automation can boost productivity by ~20 percent ! Email automation. Watch the Webinar.

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WHAT IS LIFECYCLE MARKETING AND WHY IT IS IMPORTANT?

Apptivo

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

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The 5 Biggest Email Marketing Fails and How to Avoid Them

Pipeliner

Among the best methods to stay connected to your consumers and boost your financial return is through email marketing campaigns. In fact, statistics indicate that you can anticipate a mean ROI (Return on Investment) of $42 for each dollar invested in email marketing. Email marketing may be really beneficial to your business.

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Benefits of Effective Customer Relationship Management (CRM)

Pipeliner

The most important goal for a business is to increase its market share and profitability ratios. Using Customer Relationship Management (CRM) software, you can optimize your customer relationships, target different audiences, set scores, and receive alerts for an individual lead or a customer’s activity. Get to Know Your Customers.

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